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RE/MAX Rising is a real estate brokerage operating under the globally recognized RE/MAX franchise. Its core business is facilitating the buying and selling of residential properties in Springfield, Illinois, and the surrounding central Illinois communities. The company provides a platform for independent real estate agents to connect with clients, offering services that include property listings, buyer representation, market analysis, and negotiation support. The website showcases available properties, agent profiles, and resources for both buyers and sellers, emphasizing local expertise, a strong network, and a commitment to client satisfaction. RE/MAX Rising leverages the strong brand recognition and resources of RE/MAX while focusing on hyper-local market specialization to serve its community.
Major Markets
United States
Canada
MexicoSelect a competitor
Coldwell Banker Honig-Bell
Keller Williams Capital
Top Marketing Channels
Coldwell Banker Honig-Bell
- Online Listings
- Examples: MLS, Zillow, Realtor.com
- Campaigns: Featured Homes Showcase, New Listing Alerts, Open House Promotions
- Social Media Marketing
- Examples: Facebook, Instagram, LinkedIn
- Campaigns: Dream Home Showcase, First-Time Buyer Tips, Local Market Updates
- Email Marketing
- Examples: Newsletters, Property Alerts, Market Reports
- Campaigns: Weekly Hot Sheet, Neighborhood Spotlight, Seller's Guide Series
Top Sales Channels
- Direct Agent Contact
- Phone calls, Office visits, In-person meetings
- Personalized Home Search Consultations, Listing Presentation Meetings, Client Relationship Building
- Open Houses
- Weekend Open House Tours, Twilight Open Houses, Virtual Open Houses
- Sunday Open House Extravaganza, Neighborhood Showcase, Buyer's Preview Event
- Referral Network
- Past clients, Local businesses, Community partnerships
- Client Appreciation Program, Partner Referral Incentives, Community Engagement Events
RE/MAX Rising SWOT Analysis
Strengths
Strong brand recognition and long-standing reputation
extensive agent network
comprehensive training programs for agents.
Weaknesses
Potential for slower adoption of new technologies
reliance on traditional brokerage model
perceived as less innovative by some tech-savvy consumers.
Opportunities
Expand into luxury real estate market
leverage virtual reality tours for listings
increase market share through strategic acquisitions.
Threats
Competition from discount brokerages and online platforms
economic downturns affecting home sales
changing consumer preferences towards direct online transactions.
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