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Relatable Target Audience

User Segments

Age: 24

Gender: Female

Occupation: Marketing Coordinator

Education: Bachelor's Degree

Age: 22

Gender: Male

Occupation: Hospitality Associate

Education: Associate Degree

Age: 26

Gender: Female

Occupation: Software Developer

Education: Bachelor's Degree

Chloe The Connector

Chloe The Connector

Age: 24
Gender: Female
Occupation: Marketing Coordinator
Education: Bachelor's Degree
Industry: Creative Arts
Channels: TikTokInstagramYouTube

Goals

  • To host memorable gatherings that foster deep connections among friends
  • To stay on top of the latest social trends and viral content
  • To find unique and entertaining ways to de-stress and have fun after work.

Pain Points

  • Difficulty in finding unique and engaging activities for social events
  • Feeling overwhelmed by the pressure to always be entertaining
  • Limited disposable income for frequent social outings and new purchases.

Relatable Geographic Distribution

Relatable primarily targets the US market, followed by Canada, UK, Australia, and Germany, indicating a strong focus on English-speaking and Western markets for its diverse product offerings.

Top Countries

United States flag

United States

65%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mainly targeting medium-income households, with a focus on 2-4 person households, suggesting couples, young adults, and families as core segments.

Employment Status

Income Distribution

Education Level

Relatable Behavior Analysis

Behavior Profile

Social Gatherings
Humor
Party Games
Viral Trends
Social Media Engagement
Fun
Connection
Self-care
Gaming
Digital Natives
Leisure Activities
Entertainment
Online Engagement
Date Nights
Family Bonding
Comfort
Relatability
Gift-giving
Casual Gaming
Pop Culture

Device Breakdown

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