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Relatable.com

Relatable.com is a company that develops and sells party games, primarily known for its flagship game "What Do You Meme?". They offer a variety of games, including adult, family-friendly, and drinking games, as well as expansion packs. In addition to games, they also have a strong online presence and offer a weekly newsletter featuring pop culture and celebrity gossip.

Company : Relatable.com

Industry : Party GamesEntertainmentConsumer Products

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Cards Against Humanity
Exploding Kittens
What Do You Meme? (competitor, same name, different game)

Relatable.com Key Value propositions

Humorous Games
Pop Culture Focus
Social Interaction
Relatable Content

Relatable.com SWOT Analysis

Strengths

Strong brand recognition with "What Do You Meme?"Variety of games catering to different demographicsStrong online presence and community engagement

Weaknesses

Reliance on pop culture trends, which can be fleetingCompetition from established players in the party game marketPotential for content to be considered offensive by some

Opportunities

Expand product line into new game formats and themesLeverage social media for viral marketing and user-generated contentCollaborate with influencers and brands for wider reach

Threats

Changing consumer preferences and entertainment habitsEconomic downturn impacting discretionary spendingNegative publicity or controversies surrounding content

Top Marketing Strategies for Relatable.com

Leverage Influencer Marketing and Viral Content

Partner with popular meme creators and influencers to promote Relatable.com's games. Create viral content featuring the games, showcasing their humorous and relatable aspects, driving organic reach and brand awareness.

Expand into New Game Categories and Formats

Develop and release games tailored to specific niches like pop culture events, TV shows, or trending topics. Explore different game formats like board games or card games with unique mechanics to attract a broader audience.

Build a Strong Community and Gamification Elements

Foster a vibrant online community around Relatable.com's games. Incorporate gamification elements like achievements, leaderboards, and challenges to encourage player engagement and loyalty.

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Relatable.com User Persona

Relatable.com Geographic and Demographic Insights

Geographic Insights: Relatable.com's primary market is the US, followed by Canada and the UK. The brand also sees significant interest from Australia and Germany.

Top Countries

  • United States flag

    United States

    60%

  • Canada flag

    Canada

    15%

  • United Kingdom flag

    United Kingdom

    10%

  • Australia flag

    Australia

    7.5%

  • Germany flag

    Germany

    7.5%

Demographic Insights: Relatable.com's target audience is primarily young adults aged 25-34, with a slight preference among females.

Age Distribution

Gender Distribution

Relatable.com Socio-economic Profile

Household and Income Insights: The target audience typically falls within the middle-income bracket and lives in households of 2-4 people.

Educational and Employment Insights: The majority of the target audience are employed full-time and have some level of college or university education.

Households Size

Income Distribution

Education Level

Employment Status

Relatable.com Behavioral Insights

Interest-Based Insights: Relatable.com's audience enjoys streaming, music, celebrity gossip, travel, mobile gaming, online shopping, and food.

Technology and Social Media Usage: The target audience is highly active on social media, particularly YouTube and Instagram, and primarily uses mobile devices.

Interests

Streaming Movies/TVMusicCelebrity GossipTravelMobile GamingOnline ShoppingFood

Device Breakdown

Social Media Usage

Relatable.com Top Competitors

Competitor
Estimated market share
Top domains
Cards Against Humanity40%Party Games, Adult Humor, Social Interaction
Exploding Kittens30%Card Games, Family-Friendly, Strategic Gameplay
What Do You Meme? (competitor, same name, different game)15%Meme Culture, Party Games, Social Deduction

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