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Executive Summary
Relatable.com is a company that develops and sells party games, primarily known for its flagship game "What Do You Meme?". They offer a variety of games, including adult, family-friendly, and drinking games, as well as expansion packs. In addition to games, they also have a strong online presence and offer a weekly newsletter featuring pop culture and celebrity gossip.
Industries
Major Markets
United States
Canada
United KingdomRelatable.com Top Products
Brand Positioning
Customer Sentiments
Relatable.com Key Value Propositions
Relatable.com SWOT Analysis
Strengths
Strong brand recognition with "What Do You Meme?"
Variety of games catering to different demographics
Strong online presence and community engagement
Weaknesses
Reliance on pop culture trends, which can be fleeting
Competition from established players in the party game market
Potential for content to be considered offensive by some
Opportunities
Expand product line into new game formats and themes
Leverage social media for viral marketing and user-generated content
Collaborate with influencers and brands for wider reach
Threats
Changing consumer preferences and entertainment habits
Economic downturn impacting discretionary spending
Negative publicity or controversies surrounding content
Relatable.com operates in the party game and entertainment industry. They specialize in creating and selling games, particularly card games, that cater to various demographics, including adults, families, and specific interest groups like meme enthusiasts.
Market Growth Stage
Pace of Market Growth
Relatable.com Target Audience
Geographic Insights
Relatable.com's primary market is the US, followed by Canada and the UK. The brand also sees significant interest from Australia and Germany.
Top Countries
United States
60% market share
Canada
15% market share
United Kingdom
10% market share
Australia
7.5% market share
Germany
7.5% market share
Recommended Marketing Strategiesfor Relatable.com
Leverage Influencer Marketing and Viral Content
Partner with popular meme creators and influencers to promote Relatable.com's games. Create viral content featuring the games, showcasing their humorous and relatable aspects, driving organic reach and brand awareness.
Learn moreExpand into New Game Categories and Formats
Develop and release games tailored to specific niches like pop culture events, TV shows, or trending topics. Explore different game formats like board games or card games with unique mechanics to attract a broader audience.
Learn moreBuild a Strong Community and Gamification Elements
Foster a vibrant online community around Relatable.com's games. Incorporate gamification elements like achievements, leaderboards, and challenges to encourage player engagement and loyalty.
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