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Relatable.com is a company that develops and sells party games, primarily known for its flagship game "What Do You Meme?". They offer a variety of games, including adult, family-friendly, and drinking games, as well as expansion packs. In addition to games, they also have a strong online presence and offer a weekly newsletter featuring pop culture and celebrity gossip.
Company : Relatable.com
Industry : Party GamesEntertainmentConsumer Products
Relatable.com Key Value propositions
Relatable.com Latest news
Relatable
Ridiculously Relatable Products For All Ages.
RELATABLE ANNOUNCES ACQUISITION OF LEADING MURDER ...
Feb 23, 2024 ... NEW YORK, Feb. 22, 2024 /PRNewswire/ -- Relatable, the leading modern entertainment company creating games and products for all ages, today ...
All Products – Relatable
new-phone-who-dis-game-box-and-game-. New Phone, Who Dis?™ - Text Message ... Relatable. Spilling the Tea logo. Follow us on all platforms for endless ...
Homepage - alliebethstuckey.com
I'm Allie Beth Stuckey. ... hey there! My podcast Relatable analyzes culture, news and politics from a biblical perspective and discusses various aspects of ...
Relatable.com SWOT Analysis
Strengths
Strong brand recognition with "What Do You Meme?"Variety of games catering to different demographicsStrong online presence and community engagement
Weaknesses
Reliance on pop culture trends, which can be fleetingCompetition from established players in the party game marketPotential for content to be considered offensive by some
Opportunities
Expand product line into new game formats and themesLeverage social media for viral marketing and user-generated contentCollaborate with influencers and brands for wider reach
Threats
Changing consumer preferences and entertainment habitsEconomic downturn impacting discretionary spendingNegative publicity or controversies surrounding content
Top Marketing Strategies for Relatable.com
Relatable.com User Persona
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Relatable.com Geographic and Demographic Insights
Geographic Insights: Relatable.com's primary market is the US, followed by Canada and the UK. The brand also sees significant interest from Australia and Germany.
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: Relatable.com's target audience is primarily young adults aged 25-34, with a slight preference among females.
Relatable.com Socio-economic Profile
Household and Income Insights: The target audience typically falls within the middle-income bracket and lives in households of 2-4 people.
Educational and Employment Insights: The majority of the target audience are employed full-time and have some level of college or university education.
Relatable.com Behavioral Insights
Interest-Based Insights: Relatable.com's audience enjoys streaming, music, celebrity gossip, travel, mobile gaming, online shopping, and food.
Technology and Social Media Usage: The target audience is highly active on social media, particularly YouTube and Instagram, and primarily uses mobile devices.
Relatable.com Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Cards Against Humanity | 40% | Party Games, Adult Humor, Social Interaction |
Exploding Kittens | 30% | Card Games, Family-Friendly, Strategic Gameplay |
What Do You Meme? (competitor, same name, different game) | 15% | Meme Culture, Party Games, Social Deduction |