Recovery.com Competitor Insights

Major Markets

United States

Canada

Australia

Key Competitors

Psychology Today

SAMHSA

GoodRx Health

Top Marketing Channels

Psychology Today

Content Marketing
Examples: Therapy articles, Mental health guides, Blog posts
Campaigns: Therapy Insights series, Find Your Therapist guide, Mental Wellness Blog

SEO & SEM
Examples: Keyword-optimized articles, Google Ads for 'therapists near me', Local SEO listings
Campaigns: Local Therapist Search Optimization, 'Find a Psychologist' SEM Campaign, Mental Health Keyword Blitz

Social Media Marketing
Examples: Facebook therapist spotlights, Instagram mental health tips, LinkedIn professional networking
Campaigns: Therapy Thursday Q&A, Mental Health Awareness Month Campaign, Professional Networking for Therapists

Online Directory Listing Sales
Premium therapist profiles, Featured listings, Enhanced visibility packages
New Provider Onboarding Special, Premium Profile Upgrade Campaign, Visibility Boost Program

Partnerships & Referrals
Partnerships with mental health organizations, Referrals from healthcare networks, Affiliate marketing programs
Organizational Referral Program, Healthcare Provider Partnership Initiative, Therapist Affiliate Program

Email Marketing to Providers
Promotional emails for listing upgrades, Newsletters for new features, Webinars for best practices
Maximize Your Profile Webinar Series, Feature Spotlight Email Campaign, Provider Success Newsletter

Strong brand recognition in mental health

Large and established directory of professionals

Trusted resource for therapy seekers

Potentially overwhelming number of listings

Cost of premium listings for providers

Limited focus on addiction treatment specifically

Expand into more niche mental health areas

Offer more advanced matching algorithms

Develop integrated telehealth solutions

Emergence of specialized mental health apps

Competition from general health directories

Regulatory changes in mental healthcare advertising