Top Marketing Strategies for Recovery.com

Recovery.com User Persona

Name:

Sarah

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Find a reputable and affordable addiction treatment center for her brother struggling with opioid addiction
• Research different treatment approaches and their effectiveness to make informed decisions about her brother's care
• Access reliable resources and support groups for families dealing with addiction.

Frustrations

• Navigating the overwhelming amount of information online about addiction treatment
• Encountering difficulty finding affordable treatment options covered by her brother's insurance
• Feeling helpless and uncertain about her brother's future and the recovery process.

Name:

John

Age :

45

Gender :

Male

Occupation :

Construction Worker

Industry :

Construction

Education :

High School Diploma

Preferred platforms

GOALS

• Overcome his alcohol addiction and regain control of his life after a DUI charge
• Find a treatment facility that accommodates his work schedule and offers flexible payment options
• Seek support and guidance to maintain long-term sobriety and rebuild relationships strained by his addiction.

Frustrations

• Feeling ashamed and stigmatized seeking help for his addiction
• Worrying about losing his job and financial stability due to taking time off for treatment
• Lacking a strong support system and fearing judgment from friends and family.

Name:

Emily

Age :

23

Gender :

Female

Occupation :

College Student

Industry :

Student

Education :

Pursuing Bachelor's Degree, Psychology

Preferred platforms

GOALS

• Find accessible and affordable mental health resources to cope with anxiety and depression
• Research different types of therapy and find a therapist who specializes in her specific needs
• Connect with other young adults experiencing similar mental health challenges and build a supportive community.

Frustrations

• Facing long wait times for therapy appointments and struggling to find therapists covered by her insurance
• Feeling overwhelmed by the stigma surrounding mental health and hesitant to open up to others
• Juggling the demands of college life while managing her mental health.

Recovery.com Geographic and Demographic Insights

Geographic Insights: Recovery.com's primary market is the United States, followed by Canada. Other significant markets include the United Kingdom, Australia, and Germany.

Demographic Insights: Recovery.com's target audience skews slightly towards females and younger demographics, with the largest age group being 25-34.

Recovery.com Socio-economic Profile

Household and Income Insights: The platform attracts users from diverse household sizes, with a concentration among those with 2-4 members. The income distribution leans towards middle-income earners.

Educational and Employment Insights: The platform's user base is largely employed full-time or students, with a majority having some college or university education.

Recovery.com Behavioral Insights

Interest-Based Insights: Users are interested in health and wellness, support groups, mental health awareness, addiction recovery stories, self-improvement, mindfulness, meditation, and online therapy.

Technology and Social Media Usage: Users primarily access the platform via desktop and Android devices. They engage most with YouTube, Instagram, and Facebook.

Recovery.com Top Competitors