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Recovery.com Target Audience
User Segments
Age: 52
Gender: Female
Occupation: Retired Teacher
Education: Master's Degree
Age: 45
Gender: Male
Occupation: Project Manager
Education: Bachelor's Degree
Age: 38
Gender: Female
Occupation: Freelance Writer
Education: Bachelor's Degree
Empathetic Aunt Emily
Age: 52
Gender: Female
Occupation: Retired Teacher
Education: Master's Degree
Industry: Family Support
Channels: FacebookYouTubeInstagram
Goals
- To find effective and ethical treatment options for a struggling family member
- To understand the complexities of addiction and mental health to provide better support
- To connect with resources and communities that can offer guidance and emotional relief.
Pain Points
- Difficulty sifting through overwhelming and often conflicting information online
- Worry about making the wrong decision for a vulnerable loved one
- Lack of accessible, reliable support networks for family members of those in crisis.
Recovery.com Geographic Distribution
Recovery.com primarily targets the US market, with significant presence in Canada, Australia, and parts of Europe, offering global reach for treatment seekers.
Top Countries
United States
70%
Canada
10%
Australia
5%
United Kingdom
4%
Germany
2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Primary users are 3-4 person households, indicating family involvement, with a balanced mix across income levels.
Employment Status
Income Distribution
Education Level
Recovery.com Behavior Analysis
Behavior Profile
Treatment Seekers
Information Seeking
Online Search
Trust
Decision Making
Research
Ethical Concerns
Community Engagement
Personal Development
Health and Wellness
Social Media Usage
Device Usage
Discretion
Privacy
Stigma
Active Searching
Information Overload
Comparison Shopping
Provider Selection
Online Engagement
Device Breakdown
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