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Realty.com targets individuals and families looking to buy, sell, or rent properties in the United States. This includes first-time homebuyers, growing families seeking larger homes, and individuals looking to downsize or relocate. They cater to a wide audience interested in real estate.
Realty.com's primary market is the United States, capturing 90% of its user base. Canada, the UK, Australia, and Mexico constitute smaller but growing markets.
United States
Canada
United Kingdom
Australia
Mexico
Primary age group concentration shows strong presence in:
31-35
Most active age range
The majority of Realty.com's target users belong to households of 2 or 3-4 members, indicating a mix of young professionals and families. The income distribution suggests a concentration in the middle-income segment.
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