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Realty.com Target Audience

Realty.com targets individuals and families looking to buy, sell, or rent properties in the United States. This includes first-time homebuyers, growing families seeking larger homes, and individuals looking to downsize or relocate. They cater to a wide audience interested in real estate.

User Segments

Realty.com Geographic Distribution

Realty.com's primary market is the United States, capturing 90% of its user base. Canada, the UK, Australia, and Mexico constitute smaller but growing markets.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Mexico flag

Mexico

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The majority of Realty.com's target users belong to households of 2 or 3-4 members, indicating a mix of young professionals and families. The income distribution suggests a concentration in the middle-income segment.

Employment Status

Income Distribution

Education Level

Realty.com Behavior Analysis

Behavior Profile

Device Breakdown

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