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Realty.com Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 31
Gender: Male
Occupation: Financial Analyst
Education: Bachelor's Degree, Finance
Age: 29
Gender: Female
Occupation: Nurse Practitioner
Education: Master's Degree, Nursing
Aisha Khan
Goals
- Secure a comfortable and modern home that aligns with her urban lifestyle and future family plans
- Build long-term financial stability through smart real estate investment
- Find a home with good access to public transportation and amenities, fostering a strong community feel.
Pain Points
- Navigating complex mortgage application processes and understanding intricate financial jargon
- Dealing with limited inventory in desirable urban areas and competitive bidding wars
- Balancing demanding work schedules with the time-consuming process of home searching and viewings.
Realty.com Geographic Distribution
Primarily focused on the US market, with minor presence in Canada, UK, Australia, and Germany, indicating a North American and select developed market focus.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The platform caters mostly to 3-4 person households, suggesting families. Income levels are predominantly medium, with a significant high-income segment.
Employment Status
Income Distribution
Education Level
Realty.com Behavior Analysis
Behavior Profile
Device Breakdown
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