Find stats on top websites
Major Markets
United States
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United KingdomKey Competitors
Select a competitor
Zillow
Realtor.com
Top Marketing Channels
Zillow
- Digital Advertising
- Examples: Google Ads, Facebook Ads, Display Ads
- Campaigns: Zillow Premier Agent, Zillow Offers, Find Your Way Home
- Content Marketing
- Examples: Blog posts on home improvement, Market reports, How-to guides for homebuyers
- Campaigns: Zillow Research, Home Buying Guide, Selling Your Home
- Social Media Marketing
- Examples: Instagram for property showcases, YouTube for virtual tours, Facebook for community engagement
- Campaigns: Zillow Dream Home Challenge, Zillow Home Tour Tuesdays, Ask Zillow Live
Top Sales Channels
- Online Platform (Direct)
- Property listings, 'Contact Agent' button, 'Request a Tour' feature
- Connect with an Agent Now, Schedule Your Showing, Make an Offer
- Agent Partnerships
- Premier Agent program, Agent lead generation, Brokerage tools
- Grow Your Business with Premier Agent, Zillow for Real Estate Pros, Agent Success Stories
- Mortgage Services
- Zillow Home Loans, Pre-qualification applications, Refinance options
- Get Pre-Approved Today, Zillow Mortgage Marketplace, Lower Your Payments
Realty.com SWOT Analysis
Strengths
Dominant market share
Strong brand recognition
Comprehensive property data and tools
Weaknesses
Reliance on agent revenue
Data accuracy challenges
Some user perception issues
Opportunities
Expansion into adjacent services (mortgage
rentals)
AI-driven personalization
International market growth
Threats
Increased competition from tech-enabled brokerages
Regulatory scrutiny
Market downturns affecting housing demand
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