Find stats on top websites
Major Markets
United States
Canada
Puerto RicoKey Competitors
Copia Top Products
Brand Positioning
Copia is positioned as the leading technology-enabled surplus recovery service, empowering businesses to efficiently redistribute surplus food and non-food items to those in need, fostering sustainability, compliance, and profitability.
Customer Sentiments
Customer sentiment is overwhelmingly positive, consistently highlighting ease of use, ability to track impact and tax savings, and positive environmental/social outcomes. Testimonials indicate clients find the pricing 'very reasonable' and appreciate the effective solution.
Copia Key Value Propositions
Copia offers a comprehensive solution for businesses to reduce waste, ensure regulatory compliance, and enhance ESG reporting by efficiently connecting surplus items with nonprofits. This delivers financial benefits through tax deductions and improved profitability, while positively impacting communities and the environment.
Copia SWOT Analysis
Strengths
Proprietary app for real-time matching and logistics.
Broad operational reach across US, Canada, Puerto Rico.
Strong emphasis on compliance and tax benefits.
Weaknesses
Specific pricing tiers for businesses are not fully disclosed.
Reliance on consistent surplus from businesses.
Requires active participation from donor businesses.
Opportunities
Expand into new international markets beyond current reach.
Develop partnerships with more non-food surplus generators.
Leverage data insights for predictive waste management.
Threats
Increased competition from new food recovery platforms.
Changes in food donation regulations impacting operations.
Economic downturns reducing business surplus or budgets.
Market Growth Stage
Pace of Market Growth
Copia Target Audience
Geographic Insights
Copia primarily operates in the US, Canada, and Puerto Rico, with the US being its largest market due to its headquarters and regulatory focus.
Top Countries
United States
85% market share
Canada
10% market share
Puerto Rico
2% market share
Mexico
1.5% market share
United Kingdom
1.5% market share
Copia Audience Segments
Corporate Sustainability Leaders
30-55 years
Male • Female
United States • Canada • Puerto Rico
Finance & Operations Executives
35-60 years
Male • Female
United States • Canada • Puerto Rico
Event & Operations Managers
28-50 years
Male • Female
California • Major US Cities
Nonprofit Program Directors
40-70 years
Male • Female
United States • Canada • Puerto Rico
Public Sector & Institutional Managers
30-55 years
Male • Female
California • States with Waste Legislation
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Copia
Interactive ROI Calculator
Create an interactive ROI calculator on the Copia website. This tool will allow potential clients (businesses) to input their surplus data and receive an estimated ROI based on tax deductions, waste reduction savings, and ESG benefits, directly showcasing the financial advantages of using Copia.
Learn morePersonalized User Onboarding
Implement a personalized onboarding experience for new Copia users, segmenting businesses by size, industry, and specific needs (e.g., SB-1383 compliance). Tailored onboarding videos and checklists guide users through the app's features and benefits, increasing feature adoption and successful program implementation.
Learn moreLeverage User-Generated Content (UGC)
Showcase user-generated content from nonprofit recipients, displaying the positive impact of Copia's donations on local communities. Incorporate these authentic testimonials and stories into marketing materials, website content, and sales presentations to build trust and highlight Copia's social value.
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