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Copia is a technology platform that facilitates the redistribution of surplus food from businesses to non-profit organizations. They connect businesses with surplus food to local non-profits in need, handling the logistics of pickup and delivery. Copia aims to reduce food waste, address food insecurity, and provide cost-saving and environmental benefits to businesses.
Company : Copia
Industry : SustainabilityFood RecoveryTechnology
Copia Key Value propositions
Copia Latest news
Easily Donate Food
It's always been important for our organization to redirect surplus food to protect the planet and aid those in need in our local communities. Copia has not ...
Copia | LinkedIn
Jan 1, 2022 ... http://gocopia.com. External link for Copia. Industry: Transportation, Logistics, Supply Chain and Storage. Company size: 11-50 employees.
TERMS OF SERVICE - Copia™
Dec 5, 2023 ... IMPORTANT NOTES: COPIA DOES NOT PROVIDE ... gocopia.com. 9.9 Entire Agreement. This ... NewsFAQ & Support. LET'S GET SOCIAL. Privacy PolicyTerms ...
Copia (@gocopia) / X
https://gocopia.com/news/food-safety-myths-fact ... Why is reducing #FoodWaste important? ✓Increases ... Drug Store News · @DrugStoreNews. ·. Mar 14 . @Riteaid.
Copia SWOT Analysis
Strengths
Technology-driven platform for food recoveryWide network of businesses and nonprofitsMeasurable impact on food waste and social causes
Weaknesses
Dependence on technology infrastructurePotential limitations in rural areasCompetition from existing food donation practices
Opportunities
Expansion into new geographical marketsPartnerships with food suppliers and distributorsDevelopment of AI-powered solutions for food waste optimization
Threats
Economic downturn impacting business spendingIncreased regulations on food safety and handlingEmergence of competing platforms and technologies
Top Marketing Strategies for Copia
Targeted Marketing to Sustainability-Focused Businesses
Leverage targeted advertising campaigns and content marketing to reach businesses actively seeking sustainable practices, emphasizing Copia's environmental and cost-saving benefits. This will attract businesses specifically interested in reducing their environmental impact.
Copia User Persona
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Copia Geographic and Demographic Insights
Geographic Insights: Copia's primary market is the United States, followed by Canada. There are opportunities for expansion in Europe and other regions.
United States
90%
Canada
5%
Mexico
2%
United Kingdom
1.5%
Germany
1.5%
Demographic Insights: Copia's target audience consists slightly more of females. The platform is most popular amongst millennials and Gen X, aged 25-44.
Copia Socio-economic Profile
Household and Income Insights: Copia's users are primarily from households of 2-4 people, with a majority falling within the middle-income bracket.
Educational and Employment Insights: The majority of Copia's target users are full-time employees with University or College-level education.
Copia Behavioral Insights
Interest-Based Insights: Copia users are interested in sustainability, CSR, food safety, and industry trends. They are passionate about reducing waste and environmental impact.
Technology and Social Media Usage: Users prefer LinkedIn, YouTube, and Facebook, and primarily access Copia via desktops, indicating a professional user base.
Copia Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Food Donation Connection | 35% | Food Recovery, Non-profit, Food Banking |
Rescuing Leftover Cuisine | 25% | Food Waste Reduction, Surplus Food Management, Corporate Social Responsibility |
Too Good To Go | 15% | Food Waste App, Consumer-facing, Discounted Food |