Find stats on top websites
Select a competitor
Zillow
Trulia
Top Marketing Channels
Zillow
- Social Media Marketing
- Examples: Facebook ads, Instagram posts, YouTube video tours
- Campaigns: Zillow Home Value Index updates, 'Find Your Way Home' campaign, Neighborhood Spotlights
- Content Marketing
- Examples: Blog articles on home buying tips, Neighborhood guides, Mortgage calculators
- Campaigns: First-Time Homebuyer's Guide, Selling Your Home in 2024, Rent vs. Buy Analysis
- Email Marketing
- Examples: Property alerts, Market updates newsletter, Agent connection emails
- Campaigns: New Listing Alerts, Local Market Trends Report, Personalized Property Recommendations
Top Sales Channels
- Direct Sales (Agents/Brokers)
- Zillow Premier Agent program, Zillow Home Loans, Zillow Offers
- Premier Agent Onboarding, Mortgage Pre-Approval Drive, Instant Offer Promotions
- Online Platform Lead Generation
- Contact forms on listings, Agent profiles, Tour scheduling tools
- Connect with an Agent Now, Schedule a Tour Today, Get Pre-Qualified for a Loan
- Partnerships & Referrals
- Mortgage lender partnerships, Home services referrals, Moving company alliances
- Preferred Lender Program, Home Service Provider Network, Smooth Move Concierge
Realtor.com SWOT Analysis
Strengths
Strong brand recognition
Extensive property database including 'Zestimates'
Leading market share in online real estate
Weaknesses
Accuracy concerns with Zestimates
Dependence on third-party data for listings
High competition for agent advertising spend
Opportunities
Expansion into iBuying and mortgage services
Integration with smart home technology
Diversification into rental management solutions
Threats
Intense competition from other real estate portals
Regulatory scrutiny on data practices
Economic downturns affecting housing market
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