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Realtor.com Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Software Engineer
Education: Bachelor's Degree
Age: 32
Gender: Male
Occupation: Nurse
Education: Associate Degree
Age: 26
Gender: Female
Occupation: Teacher
Education: Bachelor's Degree
Maya Chen
Age: 28
Gender: Female
Occupation: Software Engineer
Education: Bachelor's Degree
Industry: Technology
Channels: InstagramYouTubeLinkedIn
Goals
- Secure a down payment for a starter home in a vibrant urban neighborhood
- Find a home with enough space for a home office and future family needs
- Understand the complex homebuying process from loan approval to closing.
Pain Points
- Difficulty saving enough for a down payment while managing student loans
- Overwhelming amount of information and conflicting advice about home buying
- Feeling pressured to make quick decisions in a competitive housing market.
Realtor.com Geographic Distribution
Realtor.com primarily serves the US market, with minor international presence. Its focus remains on the domestic real estate landscape.
Top Countries
United States
98%
Canada
0.8%
United Kingdom
0.4%
Australia
0.4%
Mexico
0.2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from medium-income households of 2-4 people, indicating a focus on family and established individual buyers.
Employment Status
Income Distribution
Education Level
Realtor.com Behavior Analysis
Behavior Profile
Online Search
Property Browsing
Home Decor
Personal Finance
Social Media Usage
Mobile Usage
Saving Listings
Setting Alerts
Virtual Tours
Connecting with Agents
DIY Projects
Family Activities
Technology Adoption
Researching Neighborhoods
Comparing Properties
Community Events
Travel Interests
Interactive Maps
Device Breakdown
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