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Realtor.com Target Audience

The target audience for Realtor.com is likely individuals who are actively involved in the real estate market. This could include potential home buyers, sellers, renters, and real estate professionals. They are likely looking for a platform to connect with each other and access information and resources related to real estate.

User Segments

Realtor.com Geographic Distribution

Realtor.com's primary market is the United States, capturing a significant majority of users. Canada follows as a distant second.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
Mexico flag

Mexico

2%
United Kingdom flag

United Kingdom

1.5%
Australia flag

Australia

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The platform attracts users across income levels with a higher proportion from medium-income households, aligning with typical homeownership demographics.

Employment Status

Income Distribution

Education Level

Realtor.com Behavior Analysis

Behavior Profile

Device Breakdown

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