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Realtor.com is a real estate listing website. They likely connect buyers, sellers, and renters with properties and real estate agents. The website provides information and resources related to the real estate market.
Company : Realtor.com
Industry : Real EstateHousing MarketProperty Listings
Realtor.com Key Value propositions
Realtor.com Latest news
realtor.com® | Homes for Sale, Apartments & Houses for Rent
Search homes for sale, new construction homes, apartments, and houses for rent. See property values. Shop mortgages.
National Association of REALTORS®
Stay informed on the most important real estate business news and business specialty updates. ... https://www.nar.realtor/directories. 200,000+. REALTORS® holding ...
News | Real Estate News & Insights | realtor.com®
Real estate news with posts on buying homes, celebrity real estate, unique houses, selling homes, and real estate advice from realtor.com.
Realtor.com® Top Housing Markets: Tech Hubs and State Capitals ...
Dec 7, 2020 ... Media Room. The latest news, press releases and content for all things home. Realtor.com® Top Housing Markets: ...
Realtor.com SWOT Analysis
Strengths
Large inventory of property listingsComprehensive search filters and toolsStrong brand recognition and reputation
Weaknesses
Reliance on third-party data accuracyCompetition from established playersPotential for information overload
Opportunities
Expansion into emerging marketsDevelopment of mobile-first experiencesPartnerships with financial institutions
Threats
Economic downturn impacting housing marketChanging consumer preferences in homebuyingData privacy concerns and regulations
Top Marketing Strategies for Realtor.com
Content-Specific Call-to-Action Optimization
Ensure that the calls to action on Realtor.com's content align with the specific needs of each target audience segment. This will make it easier for users to take the next step, whether it's browsing listings, contacting an agent, or signing up for a service.
Realtor.com User Persona
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Preferred platforms
GOALS
Frustrations
Realtor.com Geographic and Demographic Insights
Geographic Insights: Realtor.com's primary market is the United States, capturing a significant majority of users. Canada follows as a distant second.
Top Countries
United States
90%
Canada
3%
Mexico
2%
United Kingdom
1.5%
Australia
1%
Demographic Insights: The platform appeals to a wide age range, with a higher concentration between 25-44. Gender distribution is fairly balanced.
Age Distribution
Gender Distribution
Realtor.com Socio-economic Profile
Household and Income Insights: The platform attracts users across income levels with a higher proportion from medium-income households, aligning with typical homeownership demographics.
Educational and Employment Insights: The majority of users are employed full-time, reflecting the platform's target audience of individuals and families seeking homes.
Households Size
Income Distribution
Education Level
Employment Status
Realtor.com Behavioral Insights
Interest-Based Insights: Users show interest in homeownership aspects, including decor, investing, mortgages, design, architecture, improvements, and neighborhood reviews.
Technology and Social Media Usage: Users prefer Youtube and have a strong presence across social media platforms, suggesting digital engagement.
Interests
Device Breakdown
Social Media Usage
Realtor.com Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Zillow | 40% | Real Estate, Housing Market, Property Listings |
| Trulia | 25% | Real Estate, Housing Market, Property Listings |
| Redfin | 15% | Real Estate, Housing Market, Property Listings |
