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Major Markets
United States
Canada
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Digital Marketing Agency (DMA)
Brand Builders Co.
Top Marketing Channels
Digital Marketing Agency (DMA)
- Content Marketing
- Examples: blog posts, whitepapers, case studies
- Campaigns: SEO content series, industry trend reports, client success stories
- Social Media Marketing
- Examples: LinkedIn, Facebook, Instagram
- Campaigns: targeted ad campaigns, thought leadership posts, interactive webinars
- Email Marketing
- Examples: newsletters, promotional emails, automated drip campaigns
- Campaigns: lead nurturing sequences, service updates, client testimonial spotlights
Top Sales Channels
- Direct Sales
- cold outreach, sales calls, in-person meetings
- discovery call series, personalized proposal presentations, consultative selling approach
- Partnerships & Referrals
- agency collaborations, industry associations, client referral programs
- strategic alliance initiatives, co-marketing events, 'refer a friend' incentives
- Online Lead Generation
- website contact forms, landing page opt-ins, live chat
- free consultation offers, gated content downloads, 'request a demo' campaigns
RAVEN + CO. SWOT Analysis
Strengths
Strong expertise in SEO and content marketing
broad service offering
established online presence.
Weaknesses
Potentially less personalized than boutique agencies
may lack niche specialization
higher overhead costs.
Opportunities
Expansion into emerging digital channels
offer specialized industry packages
develop AI-driven marketing tools.
Threats
Intense competition from smaller
specialized agencies; changing search engine algorithms; ad platform policy changes.
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