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RAVEN + CO. Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Real Estate Broker/Owner

Education: Bachelor's Degree, Business Administration

Age: 42

Gender: Male

Occupation: Managing Partner, Law Firm

Education: Professional Degree, Juris Doctor

Age: 35

Gender: Female

Occupation: Business Consultant (Independent)

Education: Master's Degree, Business Management

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Real Estate Broker/Owner
Education: Bachelor's Degree, Business Administration
Industry: Real Estate
Channels: LinkedInInstagramFacebook

Goals

  • Expand client base and secure more high-value listings
  • Automate lead generation and nurture existing client relationships
  • Position my agency as a luxury real estate leader in the local market.

Pain Points

  • Lack of time to manage extensive digital marketing campaigns
  • Difficulty in consistently generating high-quality leads online
  • Struggling to differentiate my brand in a competitive real estate market.

RAVEN + CO. Geographic Distribution

Primarily serving the US market, with a significant presence in Canada. Expanding internationally to key English-speaking markets and potentially Europe.

Top Countries

United States flag

United States

70.5%
Canada flag

Canada

15.2%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Clients are typically higher-income business owners or entrepreneurs, often in 2-4 person households, investing in growth.

Employment Status

Income Distribution

Education Level

RAVEN + CO. Behavior Analysis

Behavior Profile

Digital Marketing
Online Presence
Brand Development
Website Development
Social Media
Strategy
Content Creation
Networking
Self-Improvement
Technology Adoption
Efficiency
Results-Driven
Collaborative
Personal Branding
Data-Driven
Online Lead Generation
User Engagement
Client Acquisition
Community Building
Strategic Guidance

Device Breakdown

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