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Ravelry Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Student
Education: High School
Age: 28
Gender: Female
Occupation: Full-Time
Education: Bachelor's Degree
Age: 32
Gender: Female
Occupation: Part-Time
Education: Associate Degree
Chloe the Crafting Student
Age: 20
Gender: Female
Occupation: Student
Education: High School
Industry: Creative Arts
Channels: InstagramYouTubeTikTok
Goals
- To learn new knitting and crocheting stitches and techniques
- To find affordable and trendy patterns for personal use and gifting
- To connect with other young crafters and share project progress.
Pain Points
- Difficulty understanding complex pattern instructions without visual aids
- Finding time for crafting amidst academic demands
- Limited budget for high-quality yarns and tools.
Ravelry Geographic Distribution
Ravelry's user base is predominantly concentrated in English-speaking Western countries, with the USA and UK leading significantly.
Top Countries
United States
45.3%
United Kingdom
15.7%
Canada
8.5%
Australia
6.2%
Germany
4.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in 2-4 person households with medium to high income levels, suggesting disposable income for hobbies.
Employment Status
Income Distribution
Education Level
Ravelry Behavior Analysis
Behavior Profile
crafting
knitting
crocheting
fiber arts
online communities
pattern discovery
yarn information
social networking
project management
DIY projects
visual content
Instagram engagement
YouTube engagement
forum participation
inspiration seeking
skill development
community support
design showcasing
resource sharing
mobile accessibility
Device Breakdown
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