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Ravelry Target Audience

Ravelry's target audience is knitters, crocheters, and fiber artists of all skill levels. The website offers resources and community features for both hobbyists and professionals. The platform caters to a global community interested in these crafts.

User Segments

Ravelry Geographic Distribution

Ravelry has a strong global presence with the US and UK as leading markets. Canada, Australia, and Germany also show significant user bases.

Top Countries

United States flag

United States

40%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

8%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Ravelry users typically come from households of 2-4 people with diverse income levels, suggesting broad appeal across socioeconomic groups.

Employment Status

Income Distribution

Education Level

Ravelry Behavior Analysis

Behavior Profile

Device Breakdown

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