Top Marketing Strategies for Ravelry

Ravelry User Persona

Name:

Sarah Thompson

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's degree, Education

Preferred platforms

GOALS

• Find unique and beautiful knitting patterns for gifts and personal projects
• Improve her knitting skills and learn new techniques through online tutorials and communities
• Connect with other knitters to share her work, get inspiration, and participate in online knit-alongs

Frustrations

• Juggling her busy work schedule with her hobbies and finding time to knit
• Locating high-quality, affordable yarn that meets her project needs and ethical standards
• Feeling overwhelmed by the sheer volume of patterns available online and struggling to choose

Name:

Emily Chen

Age :

25

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's degree, Fine Arts

Preferred platforms

GOALS

• Discover trendy and modern crochet patterns to make clothes, accessories, and home decor items
• Build a creative outlet outside of her day job and express herself through her handmade creations
• Grow her social media following by showcasing her crochet skills and inspiring others

Frustrations

• Sourcing sustainable and ethically produced yarn without breaking the bank
• Deciphering complicated crochet patterns and understanding unfamiliar stitches or techniques
• Dealing with the occasional online negativity or criticism within the crafting community

Name:

David Miller

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's degree, Computer Science

Preferred platforms

GOALS

• Learn to knit as a relaxing and mindful hobby to de-stress from his demanding job
• Find beginner-friendly knitting patterns and resources that cater to his learning pace
• Connect with other male knitters online to share experiences and challenge stereotypes about knitting being solely a female hobby

Frustrations

• Feeling intimidated by the predominantly female-centric world of knitting
• Overcoming the initial learning curve and mastering basic knitting techniques
• Finding the time and motivation to stick with knitting consistently amidst other hobbies and responsibilities

Ravelry Geographic and Demographic Insights

Geographic Insights: Ravelry has a strong global presence with the US and UK as leading markets. Canada, Australia, and Germany also show significant user bases.

Demographic Insights: Ravelry's core user base is women aged 25-44. However, there's a notable presence across all age groups, including men.

Ravelry Socio-economic Profile

Household and Income Insights: Ravelry users typically come from households of 2-4 people with diverse income levels, suggesting broad appeal across socioeconomic groups.

Educational and Employment Insights: Many Ravelry users have college or university degrees and are employed full-time, indicating a likely interest in creative outlets outside of work.

Ravelry Behavioral Insights

Interest-Based Insights: Ravelry users' interests extend beyond crafting to DIY, home decor, sustainability, and other creative hobbies.

Technology and Social Media Usage: Ravelry users are active on visual platforms like Instagram and YouTube, and favour desktop devices for detailed project planning.

Ravelry Top Competitors