Find stats on top websites
Executive Summary
Ravelry is a free online platform for knitting, crocheting, and fiber arts enthusiasts. It provides resources such as patterns, yarn information, and a community forum for users to connect and share their work. The platform generates revenue through advertising and potentially affiliate links.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
Ravelry Top Products
Brand Positioning
Customer Sentiments
Ravelry Key Value Propositions
Ravelry SWOT Analysis
Strengths
Large and active user base
Extensive pattern and yarn database
Free to use platform
Weaknesses
Reliance on advertising revenue
Limited mobile app functionality
Past controversies regarding accessibility and moderation
Opportunities
Expand e-commerce offerings and partnerships
Develop more robust mobile app experience
Offer premium features or subscriptions
Threats
Competition from other online craft marketplaces
Changing trends in crafting and DIY
Negative user sentiment or controversies
Ravelry operates in the arts and crafts industry, specifically within the niche of knitting, crocheting, and fiber arts. It provides a digital platform for this community to connect, share, and access resources.
Market Growth Stage
Pace of Market Growth
Ravelry Target Audience
Geographic Insights
Ravelry has a strong global presence with the US and UK as leading markets. Canada, Australia, and Germany also show significant user bases.
Top Countries
United States
40% market share
United Kingdom
15% market share
Canada
10% market share
Australia
8% market share
Germany
5% market share
Ravelry Audience Segments
Ravelry's target audience is knitters, crocheters, and fiber artists of all skill levels. The website offers resources and community features for both hobbyists and professionals. The platform caters to a global community interested in these crafts.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Ravelry
Personalized User Onboarding
Provide a tailored onboarding experience for new users based on their interests and skill level. This helps engage users early on and increases the likelihood of them continuing to use the platform.
Learn moreDedicated User Community
Build a strong community around Ravelry by facilitating communication and collaboration among users. This creates a sense of belonging and fosters loyalty to the platform.
Learn moreContent-Specific Call-to-Action Optimization
Ensure that calls-to-action on Ravelry are relevant to the specific content users are viewing. This maximizes the effectiveness of calls-to-action by appealing to users' immediate needs and interests.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
