Find stats on top websites
Select a competitor
Ipsos
NielsenIQ
Top Marketing Channels
Ipsos
- Content Marketing
- Examples: White papers, Case studies, Blog posts
- Campaigns: Ipsos Global Trends, What the Future, CX Global CX Press Release
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Programmatic display
- Campaigns: Targeted B2B campaigns for insights, Brand awareness ads, Event promotion ads
- Social Media Marketing
- Examples: LinkedIn, Twitter, YouTube
- Campaigns: Ipsos Views series, Ipsos Poll of the Day, Thought leadership videos
Top Sales Channels
- Direct Sales Team
- Client relationship managers, Business development executives, Account managers
- New client acquisition initiative, Key account expansion program, Custom solution pitches
- Partnerships & Alliances
- Consulting firms, Technology providers, Industry associations
- Joint research offerings, Integrated data solutions, Co-marketing for industry events
- Conferences & Events
- Industry trade shows, Ipsos-hosted webinars, Client workshops
- Annual insights conference, Webinar series on emerging trends, Client-specific data deep-dives
Quaeris S.r.l. SWOT Analysis
Strengths
Global presence and reach
Diverse service offerings
Strong reputation and brand recognition
Weaknesses
Bureaucratic structure
Potential for slower adaptation to niche market needs
High operational costs
Opportunities
Expansion into new emerging markets
Development of AI/ML-driven insights tools
Strategic acquisitions of specialized firms
Threats
Intense competition from boutique firms
Data privacy regulations
Economic downturns affecting research budgets
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