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Industry Landscape
The market research industry is currently experiencing significant transformation, driven by technological advancements such as AI and big data analytics. There's a growing demand for real-time, actionable insights, shifting from traditional survey methods to more diverse data sources. Personalization, predictive analytics, and understanding complex consumer behavior are key trends. The industry is also adapting to evolving data privacy regulations and the need for more ethical data practices.
Total Assets Under Management (AUM)
Market Research Revenue in Italy
~€495 million
(1.3% CAGR)
- The market research industry in Italy experienced a modest growth rate.
- This growth is influenced by increased digitalization and demand for data-driven insights.
- However, economic factors and competition from internal client research departments can limit expansion.
Total Addressable Market
€495 million
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-driven Predictive Analytics
Leveraging artificial intelligence to analyze vast datasets and predict consumer behavior, market trends, and policy outcomes with high accuracy.
Generative AI for Content Creation
Utilizing AI to automate the generation of research reports, survey questions, and marketing copy, significantly reducing time and cost.
Blockchain for Data Security & Privacy
Employing blockchain technology to enhance the security, transparency, and immutability of collected research data, crucial for privacy compliance.
Impactful Policy Frameworks
EU Digital Services Act (DSA) 2024
The Digital Services Act (DSA) is a comprehensive EU regulation that applies to online platforms and services, setting obligations related to content moderation, transparency, and accountability for digital services across the EU.
The DSA will require Quaeris to be more transparent about their data collection and usage practices, especially when conducting online surveys or social media listening, impacting their methodologies and data handling protocols.
EU Digital Markets Act (DMA) 2024
The Digital Markets Act (DMA) is an EU regulation aimed at ensuring fair and open digital markets by imposing rules on large online 'gatekeepers' to prevent unfair practices and promote competition.
While primarily targeting tech giants, the DMA's focus on data portability and fair access to data could indirectly influence how Quaeris accesses and utilizes certain third-party data sources for their research, particularly if they rely on platforms designated as gatekeepers.
Italian Data Protection Authority (Garante per la protezione dei dati personali) Guidelines on AI 2023
The Italian Data Protection Authority (Garante) has issued various guidelines and opinions regarding the ethical and legal implications of AI, particularly concerning data processing, algorithmic transparency, and bias within AI systems.
These guidelines will directly influence Quaeris's implementation of AI in their research, requiring careful consideration of data privacy, algorithmic fairness, and transparency when developing or utilizing AI-driven analytical tools for consumer insights or public opinion polling.
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