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Executive Summary
Quaeris is a market research and political analysis firm with 30 years of experience. They offer a wide range of services, including customer satisfaction surveys, political polling, brand studies, and neuromarketing. Quaeris leverages both traditional and modern research techniques, including artificial intelligence and neuromarketing, to provide its clients with actionable insights.
Industries
Quaeris Top Products
Brand Positioning
Customer Sentiments
Quaeris Key Value Propositions
Quaeris SWOT Analysis
Strengths
30 years of experience
Diverse service offerings
Use of AI and Neuromarketing
Weaknesses
Limited online presence
Geographic concentration in Italy
Potential language barrier for international clients
Opportunities
Expand digital marketing efforts
Target international markets
Develop strategic partnerships
Threats
Competition from established players
Rapid technological advancements
Changing political landscape
Quaeris operates in the market research and political consulting industry. They specialize in providing data-driven insights to help businesses, multi-utility companies, and political institutions make informed decisions.
Market Growth Stage
Pace of Market Growth
Quaeris Target Audience
Geographic Insights
Quaeris's primary market is Italy, followed by other European countries like Germany, France, Spain, and the United Kingdom.
Top Countries
Italy
60% market share
Germany
15% market share
France
10% market share
Spain
7.5% market share
United Kingdom
7.5% market share
Quaeris Audience Segments
Quaeris targets businesses, multi-utility companies, and political institutions. Businesses need help with brand awareness, market research, and customer satisfaction. Multi-utilities require customer satisfaction monitoring and performance improvement solutions. Political institutions leverage Quaeris's expertise for political polling, campaign strategy, and citizen perception analysis.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Quaeris
Personalized User Onboarding
This strategy helps Quaeris acquire new customers by providing them with a personalized welcome experience. It will help users understand the value of the platform and encourage continued engagement.
Learn moreLeveraged Reciprocity
This strategy helps Quaeris build trust and rapport with their potential clients. It allows them to offer valuable content or resources in exchange for email addresses or other contact information.
Learn moreContent-Specific Call-to-Action Optimization
This strategy helps Quaeris improve the effectiveness of their marketing campaigns. By tailoring call-to-actions to specific content pieces, they can increase the likelihood that visitors will take the desired action.
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