Quaeris : Market and Competitor Analysis

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outbound.consulting

www.voltandclove.com/

Quaeris is a market research and political analysis firm with 30 years of experience. They offer a wide range of services, including customer satisfaction surveys, political polling, brand studies, and neuromarketing. Quaeris leverages both traditional and modern research techniques, including artificial intelligence and neuromarketing, to provide its clients with actionable insights.

Company : Quaeris

Industry : Market ResearchPolitical ConsultingData Analytics

Major Markets

Italy

Germany

France

Key Competitors

Ipsos

Nielsen

Kantar

Quaeris Key Value propositions

Customer Satisfaction Analysis

Political Polling & Strategy

Brand Studies & Market Analysis

Neuromarketing Research

Quaeris Latest news

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Quaeris SWOT Analysis

Strengths

30 years of experienceDiverse service offeringsUse of AI and Neuromarketing

Weaknesses

Limited online presenceGeographic concentration in ItalyPotential language barrier for international clients

Opportunities

Expand digital marketing effortsTarget international marketsDevelop strategic partnerships

Threats

Competition from established playersRapid technological advancementsChanging political landscape

Top Marketing Strategies for Quaeris

Personalized User Onboarding

This strategy helps Quaeris acquire new customers by providing them with a personalized welcome experience. It will help users understand the value of the platform and encourage continued engagement.

Leveraged Reciprocity

This strategy helps Quaeris build trust and rapport with their potential clients. It allows them to offer valuable content or resources in exchange for email addresses or other contact information.

Content-Specific Call-to-Action Optimization

This strategy helps Quaeris improve the effectiveness of their marketing campaigns. By tailoring call-to-actions to specific content pieces, they can increase the likelihood that visitors will take the desired action.

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Quaeris User Persona

Name:

Marco Rossi

Age :

42

Gender :

Male

Occupation :

Marketing Director

Industry :

Renewable Energy

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

Increase brand awareness and market share for his company's renewable energy solutions through effective marketing campaigns
Accurately measure the ROI of marketing efforts to optimize spending and demonstrate value to the executive team
Stay ahead of the competition by identifying emerging market trends and consumer preferences in the renewable energy sector.

Frustrations

Struggling to identify the most effective marketing channels to reach his target audience of environmentally conscious consumers
Facing difficulty in measuring the impact of marketing campaigns on brand awareness and customer acquisition
Lacking reliable data and insights into the competitive landscape and consumer sentiment towards renewable energy solutions.

Name:

Sofia Bianchi

Age :

35

Gender :

Female

Occupation :

Political Strategist

Industry :

Politics

Education :

Master's Degree, Political Science

Preferred platforms

GOALS

Develop and execute a winning campaign strategy based on accurate polling data and voter sentiment analysis
Effectively communicate the candidate's message to target demographics through persuasive messaging and targeted advertising
Counter misinformation and negative campaigning by leveraging social media listening and rapid response strategies.

Frustrations

Dealing with the volatile nature of public opinion and the challenge of predicting voter behavior
Combating the spread of misinformation and negative campaigning tactics used by opponents
Managing the expectations of the candidate and campaign stakeholders in a high-pressure environment with constantly evolving dynamics.

Name:

Luca Verdi

Age :

50

Gender :

Male

Occupation :

Research and Development Executive

Industry :

Multi-utility

Education :

PhD, Engineering

Preferred platforms

GOALS

Improve customer satisfaction by identifying and addressing pain points in the customer journey through data-driven insights
Drive innovation and product development based on a deep understanding of customer needs and emerging trends in the utilities sector
Optimize service delivery and operational efficiency by leveraging data analytics to identify areas for improvement.

Frustrations

Facing challenges in collecting and analyzing large volumes of customer data from various touchpoints
Overcoming resistance to change and fostering a data-driven culture within the organization
Keeping pace with the rapid technological advancements and evolving customer expectations in the utilities industry.

Quaeris Geographic and Demographic Insights

Geographic Insights: Quaeris's primary market is Italy, followed by other European countries like Germany, France, Spain, and the United Kingdom.

Top Countries

Italy
60%
Germany
15%
France
10%
Spain
7.5%
United Kingdom
7.5%

Demographic Insights: Quaeris's target audience is primarily professionals aged 35-54, with a slightly higher representation of males.

Age Distribution

Gender Distribution

Quaeris Socio-economic Profile

Household and Income Insights: Target users typically fall within the medium to high-income brackets and are likely to be part of households with 2-4 members.

Educational and Employment Insights: The majority of target users are employed full-time with university-level education, reflecting the need for data-driven decision-making in their professions.

Households Size

Income Distribution

Education Level

Employment Status

Quaeris Behavioral Insights

Interest-Based Insights: The audience is interested in staying informed about business, technology, marketing, politics, and current events, with a focus on data and finance.

Technology and Social Media Usage: Target users primarily use LinkedIn, YouTube, and Twitter, with a preference for desktop devices, suggesting a professional online presence.

Interests

business newstechnologymarketingpoliticscurrent eventsfinancedata analysis

Device Breakdown

Social Media Usage

Quaeris Top Competitors

Competitor	Estimated market share	Top domains
Ipsos	35%	Market Research, Advertising Research, Public Opinion Polling
Nielsen	30%	Market Research, Media Measurement, Consumer Behavior Analysis
Kantar	25%	Market Research, Consulting, Brand Strategy

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www.voltandclove.com/

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