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Purdue University Target Audience

Purdue University's target audience is primarily prospective and current students seeking higher education. The university also targets alumni and potential donors. Individuals interested in research, online learning, and various academic disciplines are also part of their target audience.

User Segments

Purdue University Geographic Distribution

Purdue University attracts students primarily from the US, with a significant 90% of its student body being domestic. International student presence is dominated by China, India, South Korea, and Saudi Arabia.

Top Countries

United States flag

United States

90%
China flag

China

3%
India flag

India

2%
South Korea flag

South Korea

1.5%
Saudi Arabia flag

Saudi Arabia

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Purdue's student body reflects a mix of household sizes, with a concentration in the 3-4 range. The income distribution suggests a largely middle-class student population.

Employment Status

Income Distribution

Education Level

Purdue University Behavior Analysis

Behavior Profile

Device Breakdown

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