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Purdue University Target Audience

User Segments

Age: 17

Gender: Female

Occupation: High School Student

Education: High School Diploma (in progress)

Age: 18

Gender: Male

Occupation: High School Student

Education: High School Diploma (in progress)

Age: 17

Gender: Female

Occupation: High School Student

Education: High School Diploma (in progress)

Ambitious Maya

Ambitious Maya

Age: 17
Gender: Female
Occupation: High School Student
Education: High School Diploma (in progress)
Industry: Education
Channels: YouTubeInstagramTikTok

Goals

  • Gain admission to a top-tier university like Purdue with a strong STEM program
  • Secure opportunities for hands-on learning, internships, and co-ops in emerging tech fields
  • Prepare for a high-demand career in AI or biomedical engineering to make a significant impact.

Pain Points

  • Feeling overwhelmed by the college application process and highly competitive admissions
  • Balancing demanding academic coursework with extracurricular activities and personal life
  • Finding accurate and comprehensive information about specific university programs and career outcomes.

Purdue University Geographic Distribution

Purdue's primary market is the US, particularly the Midwest, with a growing international presence, mainly from India and China, reflecting its global academic appeal.

Top Countries

United States flag

United States

90.5%
India flag

India

3%
China flag

China

2.5%
Canada flag

Canada

1.5%
South Korea flag

South Korea

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users often belong to 3-4 person households with medium to high income, reflecting parental involvement in educational decisions and ability to afford tuition.

Employment Status

Income Distribution

Education Level

Purdue University Behavior Analysis

Behavior Profile

technology news
career development
STEM education
innovation
outdoor activities
current events
financial planning
online engagement
research
hands-on learning
internships
co-ops
social media
mobile usage
academic advancement
campus life
community engagement
problem-solving
critical thinking
collaboration

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