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University of Michigan
University of Illinois Urbana-Champaign
Georgia Institute of Technology
Top Marketing Channels
University of Michigan
- Social Media Marketing
- Examples: Instagram, Facebook, LinkedIn
- Campaigns: #GoBlue, Victors for Michigan, Wolverine Wednesdays
- Content Marketing
- Examples: University news blogs, Alumni spotlight articles, Research highlights
- Campaigns: Michigan News, Discover Michigan Research, Leaders & Best
- Email Marketing
- Examples: Prospective student newsletters, Alumni engagement emails, Event invitations
- Campaigns: Admissions Updates, Alumni Connect, Campus Events Digest
Top Sales Channels
- Admissions Office
- Admissions counseling, Campus tours, Application portal
- Explore Michigan, Visit Ann Arbor, Apply Now
- Recruitment Fairs
- National College Fairs, STEM Career Fairs, Graduate School Expos
- Future Wolverines, Innovate with Michigan, Discover Your Future
- Online Information Sessions
- Virtual campus tours, Departmental webinars, Financial aid presentations
- Michigan Virtual Experience, Program Deep Dive, Funding Your Future
Purdue University SWOT Analysis
Strengths
Highly reputable national brand
Strong alumni network
Excellent research output
Weaknesses
High tuition costs
Large class sizes in some programs
Intense competition for admission
Opportunities
Expand online degree offerings
Increase international student recruitment
Form more industry partnerships
Threats
Decreased state funding
Changing demographics of prospective students
Competition from other top-tier universities
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