Purdue University : Market and Competitor Analysis

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Purdue University is a renowned public research university offering a wide range of undergraduate and graduate programs across multiple disciplines. They have a strong online presence and emphasize innovation and research. Purdue boasts a large alumni network and a commitment to preparing students for competitive job markets.

Company : Purdue University

Industry : EducationResearchHigher Education

Major Markets

United States

China

India

Key Competitors

Indiana University Bloomington

University of Michigan

University of Illinois Urbana-Champaign

Purdue University Key Value propositions

Academic Programs

Research and Innovation

Campus Life

Alumni Network

Purdue University Latest news

Purdue University

Purdue University is a world-renowned, public research university that advances discoveries in science, technology, engineering and math.

Purdue Business: Mitchell E. Daniels, Jr. School of Business

Purdue's next big move · Excellence at scale · Integrating Business with ... U.S. News & World Report (2024) · 2 Fortune 150 companies with alums as CEO · #21 ...

Purdue News: Top Headlines and Daily Campus News

Purdue News features all important recent University happenings, daily campus events and Purdue in the news for media, faculty, staff, and students.

Purdue College of Agriculture

Top Story. a robotic arm reaches out to touch a corn plant leaf. you ... 2025 U.S. NEWS & WORLD REPORT RANKINGS FOR PURDUE AGRICULTURAL AND BIOLOGICAL ENGINEERING.

Purdue University SWOT Analysis

Strengths

Strong STEM reputation, research focusLarge alumni network, industry connectionsDiverse programs, online learning options

Weaknesses

High tuition rates for out-of-stateLimited geographic reach outside MidwestDependence on government funding

Opportunities

Expand online program offerings globallyFoster industry partnerships, commercialize researchDevelop niche programs for emerging fields

Threats

Increasing competition from online universitiesDeclining college enrollment trendsPotential cuts in government research funding

Top Marketing Strategies for Purdue University

Leverage Alumni Network for Targeted Outreach

Tap into the vast Purdue alumni network to reach potential students and donors. Alumni can share their experiences and promote the university's academic programs and research opportunities.

Content Marketing Focused on Career Outcomes

Create compelling content showcasing Purdue's impact on career readiness. Highlight successful alumni, showcase relevant research, and feature career-focused events to attract students seeking practical value.

Develop an AI-Powered Chatbot for Admissions

Enhance the admissions process with an AI chatbot to answer frequently asked questions, personalize communication, and provide instant support to prospective students.

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Purdue University User Persona

Name:

Ethan Miller

Age :

18

Gender :

Male

Occupation :

High School Senior

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

Ethan aims to secure admission into Purdue's competitive computer science program to pursue his passion for artificial intelligence
He wants to experience the vibrant campus life Purdue is known for, including attending football games and joining student organizations
He aspires to build a strong professional network by interning at leading tech companies during his time at Purdue

Frustrations

Ethan finds it overwhelming to navigate the college application process, including understanding admission requirements and securing financial aid
He is concerned about balancing academic rigor with social life and extracurricular activities at Purdue
He worries about the competitive job market and wants to ensure his education equips him with the skills needed to succeed in the tech industry

Name:

Sophia Chen

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

Sophia wants to enhance her digital marketing skills by pursuing a part-time online MBA program at Purdue to advance her career
She seeks flexibility in the program to balance her studies with her current job and personal commitments
She aims to leverage Purdue's strong alumni network to connect with professionals in her field and explore new opportunities

Frustrations

Sophia struggles to find the time and energy to pursue further education alongside her demanding job
She is concerned about the cost of the MBA program and seeks financial aid options
She finds it challenging to stay motivated and focused while learning online and misses in-person interaction with peers and professors

Name:

Dr. David Rodriguez

Age :

55

Gender :

Male

Occupation :

Professor of Mechanical Engineering

Industry :

Education

Education :

PhD, Mechanical Engineering

Preferred platforms

GOALS

Dr. Rodriguez aims to secure research funding from government agencies and private corporations to advance his work in renewable energy
He wants to publish his research findings in high-impact journals and present at international conferences
He seeks to collaborate with leading researchers in his field at Purdue and other institutions

Frustrations

Dr. Rodriguez faces intense competition for research grants and finds the application process time-consuming and complex
He struggles to keep up with the latest advancements in his field while managing his teaching and administrative responsibilities
He desires more opportunities for interdisciplinary collaboration and access to cutting-edge research facilities

Purdue University Geographic and Demographic Insights

Geographic Insights: Purdue University attracts students primarily from the US, with a significant 90% of its student body being domestic. International student presence is dominated by China, India, South Korea, and Saudi Arabia.

Top Countries

United States
90%
China
3%
India
2%
South Korea
1.5%
Saudi Arabia
1%

Demographic Insights: Purdue University sees a balanced gender distribution among its students. The age demographic leans heavily towards 18-24, representing traditional undergraduate students.

Age Distribution

Gender Distribution

Purdue University Socio-economic Profile

Household and Income Insights: Purdue's student body reflects a mix of household sizes, with a concentration in the 3-4 range. The income distribution suggests a largely middle-class student population.

Educational and Employment Insights: Primarily, Purdue's student population comprises individuals pursuing University or College degrees and are currently students (70%).

Households Size

Income Distribution

Education Level

Employment Status

Purdue University Behavioral Insights

Interest-Based Insights: Prospective students at Purdue show diverse interests, including STEM fields, alongside music, travel, sports, and staying current with events.

Technology and Social Media Usage: Purdue's target audience demonstrates high usage of YouTube for information and entertainment. They prefer a mix of desktop and mobile devices.

Interests

TechnologyScienceEngineeringSportsMusicTravelCurrent Events

Device Breakdown

Social Media Usage

Purdue University Top Competitors

Competitor	Estimated market share	Top domains
Indiana University Bloomington	30%	Education, Research, Public University
University of Michigan	25%	Education, Research, Public University
University of Illinois Urbana-Champaign	20%	Education, Engineering, Public University

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