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Major Markets
United States
China
IndiaPurdue University Top Products
Brand Positioning
Purdue University positions itself as a top-ranked, innovative public research university, specializing in career-focused STEM education, fostering academic excellence, and vibrant campus life.
Customer Sentiments
Customer sentiment is largely positive, especially among prospective students valuing academic rigor, innovation, and career readiness, though concerns about tuition costs are evident among parents. This is supported by the high percentages for academic excellence and career readiness in their value proposition.
Purdue University Key Value Propositions
Purdue University's key value proposition lies in delivering academic excellence and career readiness, particularly in high-demand STEM fields. It emphasizes innovation, cutting-edge research, and a comprehensive campus experience, preparing students for successful futures.
Purdue University SWOT Analysis
Strengths
Top-ranked public and innovative university.
Strong focus on in-demand STEM fields.
Emphasis on career readiness and research.
Weaknesses
High tuition costs, potential financial burden.
Complex application processes for prospects.
Geographic concentration in Indiana for physical presence.
Opportunities
Expand online programs for global reach.
Forge more industry partnerships for new degrees.
Increase research funding and commercialization.
Threats
Rising tuition costs making education inaccessible.
Intense competition from other top universities.
Changing job market demands affecting program relevance.
Market Growth Stage
Pace of Market Growth
Purdue University Target Audience
Geographic Insights
Purdue's primary market is the US, particularly Indiana, with a significant international presence, mainly from China and India. Growth in Indianapolis expands its domestic reach.
Top Countries
United States
70% market share
China
10% market share
India
5% market share
South Korea
2% market share
Canada
1.5% market share
Purdue University Audience Segments
Aspiring STEM Undergrad
16-20 years
Male • Female
Global
Ambitious Graduate Student
22-35 years
Male • Female
Global
University Faculty & Staff
35-65 years
Male • Female
Global
Engaged Alumni & Donors
40-75 years
Male • Female
Global
Concerned Parents/Guardians
35-60 years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Purdue University
Interactive ROI Calculator
Create an interactive ROI calculator on Purdue's website that allows prospective students and their parents to estimate the potential return on investment of a Purdue education based on program, career path, and earning potential. This tool can highlight the long-term value of a Purdue degree and justify tuition costs.
Learn moreComprehensive Educational Course Creation
Develop comprehensive educational courses or mini-courses related to popular fields like AI, data science, or cybersecurity and offer them for free as lead magnets. This provides valuable content to prospective students while showcasing Purdue's expertise and faculty.
Learn morePersonalized User Onboarding
Implement a personalized onboarding experience for prospective students visiting the Purdue website. This involves tailoring content, recommended majors, and campus resources based on their interests, academic background, and career aspirations, enhancing engagement and conversion.
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