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Major Markets
United States
India
ChinaPurdue University Top Products
Brand Positioning
Purdue University positions itself as a leading public research institution renowned for academic excellence and innovation, particularly in STEM fields, preparing students for future-focused careers through hands-on learning.
Customer Sentiments
Customer sentiment appears highly positive, driven by strong academic reputation, career preparedness, and innovative research, as evidenced by high recognition and positive engagement metrics.
Purdue University Key Value Propositions
Purdue University offers a pathway to career readiness through its future-focused, in-demand majors and extensive hands-on learning opportunities like internships and co-ops. It provides a vibrant, innovative environment fostering both academic excellence and personal growth within a top-tier research institution.
Purdue University SWOT Analysis
Strengths
Renowned for STEM and future-focused fields.
Strong emphasis on hands-on learning, internships, and co-ops.
Recognized as a 'Top 10 Most Innovative School'.
Weaknesses
Potential over-reliance on STEM fields, potentially overshadowing other disciplines.
Geographic focus primarily on Indiana and Midwest may limit national diversity.
Information on specific program sizes or student-faculty ratios not detailed.
Opportunities
Expand specialized graduate programs like radiopharmaceutical manufacturing.
Leverage 'Top 10 Innovative' status to attract more research funding and talent.
Increase engagement with military student population given existing recognition.
Threats
Intense competition from other top-tier public and private universities.
Economic downturns impacting student enrollment and university funding.
Rapid technological changes requiring continuous curriculum updates and investment.
Market Growth Stage
Pace of Market Growth
Purdue University Target Audience
Geographic Insights
Purdue's primary market is the US, particularly the Midwest, with a growing international presence, mainly from India and China, reflecting its global academic appeal.
Top Countries
United States
90.5% market share
India
3% market share
China
2.5% market share
Canada
1.5% market share
South Korea
1% market share
Purdue University Audience Segments
Ambitious High School STEM Aspirant
17-22 years
Male • Female
National • Midwest US • Indiana
Career-Focused Graduate Student
22-35 years
Male • Female
National • Midwest US • Indianapolis
Supportive Parent of Prospective Student
35-55 years
Male • Female
National • Midwest US • Indiana
Military Veteran Seeking Education
25-65 years
Male • Female
National • Global
Research-Oriented Faculty/Collaborator
30-65 years
Male • Female
National • Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Purdue University
Comprehensive Educational Course Creation
Develop comprehensive online courses in high-demand fields like AI, data science, and cybersecurity, leveraging Purdue's expertise. This positions Purdue as a thought leader, attracts prospective students seeking in-depth knowledge, and generates leads through valuable, gated content.
Learn moreInteractive ROI Calculator
Create an interactive ROI calculator showcasing the potential return on investment for students attending Purdue, considering factors like career prospects, salary expectations, and program costs. This tool will help prospective students and their families quantify the value of a Purdue education and make informed decisions.
Learn moreLeverage User-Generated Content (UGC)
Encourage current students and alumni to share their experiences, success stories, and campus life moments through photos, videos, and testimonials. Showcasing authentic UGC builds trust, provides social proof of Purdue's value, and fosters a sense of community among prospective students.
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