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Industry Landscape
The AdTech and Marketing industry is currently experiencing significant growth, driven by advancements in AI and data analytics. Digital advertising continues to dominate, with increasing focus on personalized and targeted campaigns. The integration of OOH with digital strategies is a key trend, creating new opportunities for audience engagement and measurement.
Industries:
Total Assets Under Management (AUM)
Digital Ad Spending in United States
~315.3 billion USD
(13.6% CAGR)
- Digital ad spending continues to grow robustly.
- Mobile advertising is a primary driver.
- Video and social media ads contribute significantly.
Total Addressable Market
620 billion USD
Market Growth Stage
Low
Medium
High
Pace of Market Growth
Accelerating
Deaccelerating