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Major Markets
United States
United Kingdom
GermanyKey Competitors
Select a competitor
JCDecaux
Clear Channel Outdoor
Top Marketing Channels
JCDecaux
- Digital Out-of-Home (DOOH) Advertising
- Examples: Digital billboards, Interactive street furniture displays, Shopping mall screens
- Campaigns: Smart City Solutions campaign, Programmatic DOOH outreach, Hyperlocal targeting ads
- Industry Events & Conferences
- Examples: Cannes Lions International Festival of Creativity, DPAA Global Summit, Adweek
- Campaigns: Innovation showcases, Thought leadership panels, Networking receptions
- Content Marketing & Thought Leadership
- Examples: Industry reports, Whitepapers on OOH effectiveness, Case studies on client success
- Campaigns: Future of OOH series, Data-driven insights campaign, Brand storytelling initiatives
Top Sales Channels
- Direct Sales Team
- Enterprise account managers, Regional sales representatives, Client solution specialists
- New client acquisition drive, Strategic partnership program, Account growth initiatives
- Agency Partnerships
- Collaborations with media buying agencies, Partnerships with creative agencies, Joint pitches with marketing agencies
- Agency incentive program, Co-marketing campaigns with partners, Exclusive agency workshops
- Programmatic Sales Platforms
- SSP integrations (e.g., Vistar Media), DSP access for buyers (e.g., The Trade Desk), Private Marketplace (PMP) deals
- Programmatic DOOH onboarding, PMP launch campaigns, Data-driven programmatic offers
Pubinno SWOT Analysis
Strengths
Extensive global OOH inventory
Strong brand recognition and reputation
Established relationships with advertisers and municipalities
Weaknesses
Legacy infrastructure can be slow to adapt
High operational costs
Potential for lower flexibility in campaign customization compared to digital-only platforms
Opportunities
Growth in programmatic DOOH
Expansion into new urban centers and smart city initiatives
Integration with mobile and online advertising for omnichannel campaigns
Threats
Competition from digital-first ad platforms
Economic downturns impacting ad spend
Regulatory changes impacting OOH advertising standards
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