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Industry Landscape
The game prototyping and serious games industry is experiencing robust growth, driven by increasing demand for rapid concept validation, cost-effective development, and tailored interactive experiences in education, health, and enterprise. XR technologies are a key growth driver, with a strong focus on applied game mechanics for various sectors. Collaboration with academic institutions and startups is also expanding.
Total Assets Under Management (AUM)
Video Game Industry Revenue in United States
~$184.4 billion (2022)
(2.6% CAGR)
- Console gaming leads with significant revenue.
- Mobile gaming shows consistent growth.
- PC gaming remains a stable segment.
Total Addressable Market
212 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI for Game Content
Generative AI is revolutionizing game development by automating the creation of assets, levels, and narratives, accelerating the prototyping process and enabling more diverse content at scale.
Cloud-Native Game Development
Cloud-native platforms facilitate collaborative game development and prototyping by providing scalable infrastructure, remote access, and real-time collaboration tools.
Advanced Haptics and Multisensory Feedback
Integration of advanced haptic feedback and multisensory experiences is enhancing immersion in prototypes, particularly for XR applications, offering more realistic and engaging user interactions.
Impactful Policy Frameworks
Children's Online Privacy Protection Act (COPPA) Revisions (Ongoing)
While not a new act, the Federal Trade Commission (FTC) continues to scrutinize and refine COPPA, which governs the online collection of personal information from children under 13, impacting games and interactive experiences aimed at younger audiences.
PreviewLabs, especially in serious games for education, must ensure prototypes comply with stricter data collection and privacy rules for minor users, potentially requiring privacy-by-design considerations from the outset.
California Consumer Privacy Act (CCPA) and CPRA (2020/2023)
The CCPA, significantly expanded by the California Privacy Rights Act (CPRA) in 2023, grants California consumers extensive rights regarding their personal information and imposes strict obligations on businesses regarding data collection, use, and sharing.
PreviewLabs needs to ensure their data capture and tuning systems within prototypes, especially those for user testing and research, are compliant with California's broad data privacy regulations, impacting how data is collected, stored, and managed.
Americans with Disabilities Act (ADA) Accessibility Guidelines (Ongoing Interpretation)
The ADA mandates that public accommodations be accessible to individuals with disabilities, and courts are increasingly interpreting this to include digital platforms, impacting game and app design for accessibility.
PreviewLabs may face increasing client demand for prototypes to incorporate accessibility features (e.g., customizable controls, subtitle options, colorblind modes) from early stages, particularly for serious games targeting broader audiences.
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