Top Marketing Strategies for PrimeTime Lacrosse Events

PrimeTime Lacrosse Events User Persona

Name:

John Smith

Age :

42

Gender :

Male

Occupation :

Marketing Manager

Industry :

Consumer Goods

Education :

MBA, Marketing

Preferred platforms

GOALS

• Secure a college scholarship for his son through lacrosse, ensuring a quality education with reduced financial burden
• Help his son develop strong leadership skills and sportsmanship through competitive lacrosse
• Network with other lacrosse parents and build connections for his son's future.

Frustrations

• Balancing work, family time, and his son's demanding lacrosse schedule
• Finding high-quality lacrosse tournaments that fit their budget and travel constraints
• Identifying the right opportunities for his son to be noticed by college recruiters.

Name:

Lisa Jones

Age :

38

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Masters, Education

Preferred platforms

GOALS

• Encourage her daughter's passion for lacrosse while ensuring a fun and positive youth sports experience
• Support her daughter's athletic development and help her reach her full potential in lacrosse
• Find a balance between her daughter's lacrosse commitments and academic responsibilities.

Frustrations

• Dealing with the competitive atmosphere and pressure sometimes present in youth sports
• Managing the logistics of transporting her daughter to practices and tournaments while juggling work commitments
• Finding age-appropriate and skill-level appropriate lacrosse programs that cater to her daughter's needs.

Name:

Mark Brown

Age :

16

Gender :

Male

Occupation :

High School Student

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• Gain recognition from college recruiters and secure a spot on a competitive college lacrosse team
• Improve his lacrosse skills, particularly his speed, agility, and stickwork, to stand out among other players
• Experience the camaraderie and competition of playing lacrosse at a high level, forming lasting bonds with teammates.

Frustrations

• Balancing rigorous lacrosse training schedules with schoolwork and maintaining good grades
• Dealing with the pressure to perform well in front of college scouts at showcases and tournaments
• Missing out on social events and activities with friends due to demanding lacrosse commitments.

PrimeTime Lacrosse Events Geographic and Demographic Insights

Geographic Insights: PrimeTime Lacrosse Events primarily targets the US market (90%), with a small percentage in Canada (5%). The remaining users are distributed across lacrosse-playing nations like England, Germany, and the Netherlands.

Demographic Insights: The target audience is primarily parents aged 35-54 (75%) with a slight male dominance (55%). This aligns with the focus on youth sports and college prep.

PrimeTime Lacrosse Events Socio-economic Profile

Household and Income Insights: The majority of target users (60%) fall within the medium income bracket and have 3-4 members in their household, indicating a focus on middle-class families.

Educational and Employment Insights: Most target users are employed full-time (60%) and hold a university or college degree (70%), indicating a focus on educated and financially stable individuals.

PrimeTime Lacrosse Events Behavioral Insights

Interest-Based Insights: Target users show interest in youth sports, particularly lacrosse, college prep, and family activities. This aligns with PrimeTime's offerings.

Technology and Social Media Usage: PrimeTime's target audience is active on visual platforms like Instagram and YouTube. They predominantly use mobile devices (iOS and Android) but also engage on desktops.

PrimeTime Lacrosse Events Top Competitors