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The Poynter Institute Target Audience

Poynter Institute's target audience includes journalists of all levels, educators, media organizations, and anyone interested in journalism ethics, fact-checking, and media literacy. They cater to a global audience with programs and resources available online and in various locations.

User Segments

The Poynter Institute Geographic Distribution

The Poynter Institute's largest user base is in the United States, followed by India and the United Kingdom. Canada and Australia also represent significant markets.

Top Countries

United States flag

United States

60%
India flag

India

15%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

7.5%
Australia flag

Australia

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Poynter's audience is diverse in household size, reflecting a mix of individual subscribers and those with families. The income distribution leans towards middle-income earners.

Employment Status

Income Distribution

Education Level

The Poynter Institute Behavior Analysis

Behavior Profile

Device Breakdown

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