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The Poynter Institute Target Audience
User Segments
Age: 24
Gender: Female
Occupation: Entry-Level Reporter
Education: Bachelor's Degree in Journalism
Age: 28
Gender: Male
Occupation: Digital Content Producer
Education: Master's Degree in Digital Media
Age: 22
Gender: Female
Occupation: Journalism Student
Education: Bachelor's Degree (in progress)
Maya Singh
Goals
- To hone my investigative reporting skills and break impactful stories
- To build a strong professional network within the media industry
- To secure a full-time position at a reputable news organization.
Pain Points
- Difficulty in gaining access to experienced mentors
- Limited opportunities for advanced skill development in specialized areas
- Balancing demanding work schedules with continuous learning and personal life.
The Poynter Institute Geographic Distribution
Poynter primarily serves the US market, with a notable presence in Canada. Its global fact-checking initiatives suggest broader, yet smaller, international reach.
Top Countries
United States
Canada
United Kingdom
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users typically live in households of 2-4 people and have medium to high income, supporting professional development investments.
Employment Status
Income Distribution
Education Level
The Poynter Institute Behavior Analysis
Behavior Profile
Device Breakdown
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