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Poynter Institute's target audience includes journalists of all levels, educators, media organizations, and anyone interested in journalism ethics, fact-checking, and media literacy. They cater to a global audience with programs and resources available online and in various locations.
The Poynter Institute's largest user base is in the United States, followed by India and the United Kingdom. Canada and Australia also represent significant markets.
United States
India
United Kingdom
Canada
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Poynter's audience is diverse in household size, reflecting a mix of individual subscribers and those with families. The income distribution leans towards middle-income earners.
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