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PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan) Target Audience
The target audience for PMGDISHA is people living in rural areas of India who are not digitally literate. This includes individuals of all ages and backgrounds who lack access to technology or the skills to use it effectively.
User Segments
PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan) Geographic Distribution
PMGDISHA primarily targets rural India, holding a dominant market share. Neighboring South Asian countries with similar demographics represent smaller potential markets.
Top Countries
India
Bangladesh
Nepal
Sri Lanka
Bhutan
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The program targets users from low-income households, particularly larger families common in rural areas, highlighting the focus on affordability and accessibility.
Employment Status
Income Distribution
Education Level
PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan) Behavior Analysis
Behavior Profile
Device Breakdown
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