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PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan)
PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan) was a government scheme in India aimed at promoting digital literacy in rural areas. The program offered training on basic computer skills, internet usage, and digital financial services. The scheme concluded in 2024.
Company : PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan)
Industry : Government ServicesDigital LiteracyRural Development
PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan) Key Value propositions
PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan) Latest news
Overview of PMGDISHA – Pradhan Mantri Gramin Digital Saksharta ...
News. Latest Happenings · Weekly Newsletters · Monthly Booklet. Contact Us. PMGDISHA PMU · Grievance Redressal Form. Total Visitors: 38645094. Last Updated on: ...
Mediamorphosis of Regional Newspapers: Utilization of the ...
... new media technological ... The mythological status of the immediacy of the most important online news. ... www.pmgdisha.in:https://www.pmgdisha.in/about-pmgdisha/.
Latest Happenings – Pradhan Mantri Gramin Digital Saksharta ...
Narendra Modi has approved 'Pradhan Mantri Gramin Digital Saksharta Abhiyan' (PMGDISHA) to make 6 crore rural households digitally literate.This is in line with ...
Mediamorphosis of Regional Newspapers: Utilization of the ...
... top news stories on the ... The mythological status of the immediacy of the most important online news. ... www.pmgdisha.in:https://www.pmgdisha.in/about-pmgdisha/.
PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan) SWOT Analysis
Strengths
Government backing and fundingWide reach in rural areasAddresses a critical need for digital literacy
Weaknesses
Dependence on government fundingPotential for inconsistent implementationReaching individuals with limited digital access
Opportunities
Bridging the digital divideEmpowering rural communitiesSupporting digital entrepreneurship
Threats
Lack of sustained interest from participantsCompetition from private sector initiativesRapid technological advancements
Top Marketing Strategies for PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan)
PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan) User Persona
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PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan) Geographic and Demographic Insights
Geographic Insights: PMGDISHA primarily targets rural India, holding a dominant market share. Neighboring South Asian countries with similar demographics represent smaller potential markets.
India
98%
Bangladesh
1%
Nepal
0.5%
Sri Lanka
0.3%
Bhutan
0.2%
Demographic Insights: The target audience consists of predominantly males aged 18-34. There's a significant focus on empowering women with digital skills.
PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan) Socio-economic Profile
Household and Income Insights: The program targets users from low-income households, particularly larger families common in rural areas, highlighting the focus on affordability and accessibility.
Educational and Employment Insights: PMGDISHA primarily targets individuals with compulsory or high school education, many of whom are homemakers or unemployed, indicating a focus on basic digital literacy.
PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan) Behavioral Insights
Interest-Based Insights: Users show interest in local news, agriculture, entertainment (Bollywood), religious content, job postings, government schemes, and sports (Cricket).
Technology and Social Media Usage: Users primarily access the internet through Android devices, with high usage of YouTube and Facebook. Desktop usage is limited.
PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan) Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
National Institute of Electronics & Information Technology (NIELIT) | 35% | IT Training, Certification, Government |
CSC e-Governance Services India Limited | 30% | e-Governance, Digital Services, Rural Outreach |
National Digital Literacy Mission (NDLM) | 25% | Digital Literacy, Skill Development, Government |