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National Skill Development Corporation (NSDC)
Swayam
Top Marketing Channels
National Skill Development Corporation (NSDC)
- Social Media Marketing
- Examples: Facebook posts, Twitter campaigns, LinkedIn updates
- Campaigns: Skill India Mission promotion, #SkillIndia, Success Stories campaign
- Partnerships & Collaborations
- Examples: Industry associations, Training providers, State skill missions
- Campaigns: Industry Skilling Initiatives, Apprenticeship Promotion Schemes, Rural Skill Development programs
- Public Relations & Media Outreach
- Examples: Press releases, News articles, TV interviews
- Campaigns: NSDC Annual Report launch, Skill India Portal awareness, Recognition of skilling achievements
Top Sales Channels
- Direct Training Provider Network
- Accredited training centers, Skill development institutes, Vocational schools
- Enrollment drives, Skill Mela, Placement Assistance programs
- Government Schemes & Initiatives
- Pradhan Mantri Kaushal Vikas Yojana (PMKVY), National Apprenticeship Promotion Scheme (NAPS), Jan Shikshan Sansthans (JSS)
- PMKVY enrollment campaigns, NAPS awareness drives, JSS outreach programs
- Corporate Partnerships
- Employer tie-ups for skilling, CSR initiatives, Industry-specific training programs
- Industry-Academia Skill Connect, Corporate Skilling Solutions, Customized Training Programs
PMGDisha SWOT Analysis
Strengths
Strong government backing
Wide network of training partners
Focus on diverse sectors
Recognition as national skilling body.
Weaknesses
Bureaucratic processes
Potential for quality control issues across diverse partners
Dependent on government funding.
Opportunities
Expansion into emerging technologies
International collaborations
Greater integration with formal education.
Threats
Competition from private skill providers
Economic downturns impacting employment
Rapid changes in industry skill demands.
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