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The Pillar Target Audience

User Segments

Age: 52

Gender: Male

Occupation: Parish Priest

Education: Master's Degree, Theology

Age: 60

Gender: Female

Occupation: Religious Order Leader

Education: Doctorate Degree, Religious Studies

Age: 45

Gender: Male

Occupation: Theology Professor

Education: Doctorate Degree, Systematic Theology

Father Michael

Father Michael

Age: 52
Gender: Male
Occupation: Parish Priest
Education: Master's Degree, Theology
Industry: Clergy
Channels: FacebookYouTubeX

Goals

  • To deliver inspiring homilies and spiritual guidance to his congregation
  • To effectively manage parish operations and community outreach programs
  • To stay informed about Vatican directives and global Church developments to apply them locally.

Pain Points

  • Lack of time for in-depth theological study due to administrative burdens
  • Difficulty in engaging younger parishioners with traditional methods
  • Navigating complex Church bureaucracy for approvals and resources.

The Pillar Geographic Distribution

The Pillar's primary audience is in the US and Vatican, reflecting its Catholic Church focus. It also has significant presence in Italy, Canada, and the UK.

Top Countries

United States flag

United States

55%
Vatican City flag

Vatican City

10%
Italy flag

Italy

7.5%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

4.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users tend to be in 2-4 person households with medium to high incomes, indicating stable financial backgrounds.

Employment Status

Income Distribution

Education Level

The Pillar Behavior Analysis

Behavior Profile

Analysis
In-depth
Reliable
Digital Literate
Online Subscriptions
Critical Thinking
Nuanced Reporting
Independent Journalism
Information Needs
Value-driven
Theology
Current Events
History
Social Justice
Engagement
Skeptical
Active
Seeking Context
Informed Opinions
Content Consumption

Device Breakdown

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