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Executive Summary

Industries

Hyperlocal Social NetworkingCommunity BuildingMobile Applications

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Piips Top Products

Piips

Brand Positioning

Piips is positioned as the anti-social media social network, fostering authentic, real-time, hyperlocal connections to combat digital isolation and bridge the gap between online interaction and real-life engagement.

Customer Sentiments

Customer sentiment appears positive, as the platform addresses a growing desire for authentic local connections and a disillusionment with traditional social media. Users seek a tool to enhance their real-world social lives and community integration.

Piips Key Value Propositions

Piips offers a unique solution for discovering and connecting with people in your immediate vicinity in real-time. It transforms digital interactions into authentic, in-person experiences, fostering a sense of local community and belonging.

Hyperlocal Connectivity
Real-Time Interaction
Real Life Engagement
Local Discovery

Piips SWOT Analysis

Strengths

Unique focus on hyperlocal, real-time connections.

Mobile-first strategy for broad accessibility.

Addresses digital isolation and fosters authentic interactions.

Weaknesses

New entrant in a competitive market.

Reliance on user adoption for network effect.

Monetization strategy not yet clearly defined.

Opportunities

Growing desire for authentic local connections.

Untapped niche in the social media market.

Expansion into diverse urban and suburban areas.

Threats

Competition from established social platforms.

Maintaining user engagement and retention.

Privacy concerns related to location data sharing.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Piips Target Audience

View Details

Geographic Insights

Primarily targeting English-speaking urban and suburban areas, with significant focus on North America and Western Europe for local community building.

Top Countries

United States flag

United States

40% market share

Canada flag

Canada

15% market share

United Kingdom flag

United Kingdom

10% market share

Australia flag

Australia

8% market share

Germany flag

Germany

5% market share

Piips Audience Segments

The Social Student

18-26 years

Male • Female

Urban University Towns • College Campuses • Major Cities

The Urban Professional

27-45 years

Male • Female

Metropolitan Areas • Suburban Hubs • New Cities

The Community-Minded Parent

46-65 years

Male • Female

Established Neighborhoods • Mid-Sized Cities • Suburban Communities

The Engaged Retiree

60-75 years

Male • Female

Retirement Communities • Small Towns • Coastal Areas

The Newcomer/Explorer

22-40 years

Male • Female

Tourist Destinations • Transient Cities • International Hubs

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Piips

Personalized User Onboarding

Tailor the initial user experience based on user demographics, interests, or goals gathered during signup. This will improve user activation and retention by demonstrating immediate value and relevance to the individual user.

Learn more

Referral Contest

Implement a contest where users are incentivized to refer their friends and family to Piips. This can drive user growth by tapping into existing social networks and rewarding active users.

Learn more

Interactive Exit-Intent Quiz

When a user is about to leave the Piips app, present an interactive quiz that helps them discover relevant features or local connections they might have missed. This can reduce churn and increase engagement by highlighting untapped potential within the platform.

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