Top Marketing Strategies for Piips

Piips User Persona

Name:

Emily Carter

Age :

25

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Find local events and workshops to enhance her design skills and network with other artists
• Discover hidden gems and unique experiences in her city to share on her social media and inspire others
• Connect with like-minded individuals who share her passion for art, design, and creativity

Frustrations

• Feeling overwhelmed by the sheer volume of generic event listings on mainstream platforms
• Struggling to find authentic and local recommendations tailored to her interests
• Lacking a dedicated space to connect with people who share her niche passions in her immediate vicinity

Name:

David Kim

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Stay updated on local tech meetups, workshops, and industry events relevant to his field
• Network with other professionals in the tech industry and explore potential career opportunities
• Engage in discussions about emerging technologies and share his insights with a local community

Frustrations

• Missing out on relevant tech events happening in his city due to information overload
• Finding it difficult to connect with other tech professionals organically in a casual setting
• Lacking a platform to engage in hyperlocal discussions about technology and innovation

Name:

Sophia Rodriguez

Age :

22

Gender :

Female

Occupation :

Student

Industry :

Education

Education :

Bachelor's Degree, Journalism

Preferred platforms

GOALS

• Connect with students from her university who share her academic interests and hobbies
• Discover local cafes, study spots, and entertainment venues popular amongst students in her area
• Stay informed about upcoming campus events, student initiatives, and local news relevant to her university

Frustrations

• Feeling disconnected from the student community at her university and lacking a sense of belonging
• Struggling to find reliable recommendations for student-friendly places and activities
• Missing out on important university announcements and local events relevant to her student life

Piips Geographic and Demographic Insights

Geographic Insights: Piips is predicted to have a strong user base in the US and India, capturing 65% of the market. Other potential markets include Brazil, Indonesia, and Nigeria.

Demographic Insights: Piips primarily targets users aged 18-34, comprising 80% of the user base. The platform exhibits an equal gender distribution.

Piips Socio-economic Profile

Household and Income Insights: Piips users are likely to be individuals or small households, with the majority falling in the middle-income bracket.

Educational and Employment Insights: Majority of Piips users are students or full-time employees, reflecting a younger demographic with a high concentration of individuals having university or college level education.

Piips Behavioral Insights

Interest-Based Insights: Piips users share a diverse range of interests, including music, travel, food, technology, gaming, photography, and local events.

Technology and Social Media Usage: Piips users are highly active on social media, particularly on platforms like Youtube, Instagram, and TikTok. While they prefer mobile usage, a significant portion also uses desktops.

Piips Top Competitors