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Major Markets
Key Competitors
Piips is positioned as the anti-social media social network, fostering authentic, real-time, hyperlocal connections to combat digital isolation and bridge the gap between online interaction and real-life engagement.
Customer sentiment appears positive, as the platform addresses a growing desire for authentic local connections and a disillusionment with traditional social media. Users seek a tool to enhance their real-world social lives and community integration.
Piips offers a unique solution for discovering and connecting with people in your immediate vicinity in real-time. It transforms digital interactions into authentic, in-person experiences, fostering a sense of local community and belonging.
Unique focus on hyperlocal, real-time connections.
Mobile-first strategy for broad accessibility.
Addresses digital isolation and fosters authentic interactions.
New entrant in a competitive market.
Reliance on user adoption for network effect.
Monetization strategy not yet clearly defined.
Growing desire for authentic local connections.
Untapped niche in the social media market.
Expansion into diverse urban and suburban areas.
Competition from established social platforms.
Maintaining user engagement and retention.
Privacy concerns related to location data sharing.
Primarily targeting English-speaking urban and suburban areas, with significant focus on North America and Western Europe for local community building.
United States
40% market share
Canada
15% market share
United Kingdom
10% market share
Australia
8% market share
Germany
5% market share
18-26 years
Male • Female
Urban University Towns • College Campuses • Major Cities
27-45 years
Male • Female
Metropolitan Areas • Suburban Hubs • New Cities
46-65 years
Male • Female
Established Neighborhoods • Mid-Sized Cities • Suburban Communities
60-75 years
Male • Female
Retirement Communities • Small Towns • Coastal Areas
22-40 years
Male • Female
Tourist Destinations • Transient Cities • International Hubs
Data shown in percentage (%) of usage across platforms
Tailor the initial user experience based on user demographics, interests, or goals gathered during signup. This will improve user activation and retention by demonstrating immediate value and relevance to the individual user.
Learn moreImplement a contest where users are incentivized to refer their friends and family to Piips. This can drive user growth by tapping into existing social networks and rewarding active users.
Learn moreWhen a user is about to leave the Piips app, present an interactive quiz that helps them discover relevant features or local connections they might have missed. This can reduce churn and increase engagement by highlighting untapped potential within the platform.
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