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Piips Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student
Education: High School
Age: 22
Gender: Male
Occupation: Part-Time Barista
Education: Associate Degree
Age: 19
Gender: Female
Occupation: Retail Sales Associate
Education: High School
Maya Rodriguez
Age: 20
Gender: Female
Occupation: University Student
Education: High School
Industry: Education
Channels: TikTokInstagramYouTube
Goals
- Find new social circles beyond dorm life
- Discover spontaneous local events and gatherings
- Enhance real-life connections to balance online activity
Pain Points
- Feeling isolated despite being surrounded by people
- Missing out on local happenings due to lack of awareness
- Over-reliance on superficial online interactions
Piips Geographic Distribution
Primarily targeting English-speaking urban and suburban areas, with significant focus on North America and Western Europe for local community building.
Top Countries
United States
40%
Canada
15%
United Kingdom
10%
Australia
8%
Germany
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often in 2-4 person households, primarily with medium income levels, seeking value in local experiences.
Employment Status
Income Distribution
Education Level
Piips Behavior Analysis
Behavior Profile
Authentic connections
Local events
Community engagement
Spontaneous meetups
Real-time interaction
Offline integration
Discovery
Social isolation
Physical surroundings
Newcomers
Personal growth
Digital disillusionment
Mobile-first
Sharing experiences
Active participation
Hyperlocal
Hypercurrent
Device Breakdown
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