Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Meetup
Nextdoor
Top Marketing Channels
Meetup
- Content Marketing
- Examples: Blog posts on event planning, 'How-to' guides for organizers, Success stories of community building
- Campaigns: Meetup Organizer Stories, Discover Your Community, Local Events Spotlight
- Social Media Marketing
- Examples: Facebook groups for organizers, Instagram posts featuring diverse events, Twitter updates on new features
- Campaigns: #MeetupMoments, Connect Locally, Find Your People
- Email Marketing
- Examples: Personalized event recommendations, Weekly digest of local events, Tips for new members
- Campaigns: Your Weekly Meetup Digest, New Events Near You, Unlock Your Local Community
Top Sales Channels
- Freemium Model
- Free for attendees, Paid for organizers to host unlimited groups, Subscription tiers for advanced organizer features
- Start Your Community for Free, Upgrade to Unlimited Hosting, Build Your Empire with Pro Tools
- Partnerships
- Collaborations with local businesses for event spaces, Integrations with ticketing platforms, Corporate team-building packages
- Partner with Meetup, Host Your Next Event Here, Employee Engagement Solutions
- Referral Programs
- Refer a new organizer and get a discount, Member-get-member incentives, Affiliate program for community influencers
- Share Meetup, Get Rewards, Bring Your Friends to Meetup
Piips SWOT Analysis
Strengths
Established brand recognition
Large global user base
Diverse range of interest groups and events.
Weaknesses
Aging user interface
High organizer churn
Can feel overwhelming with too many options.
Opportunities
Growing demand for in-person connections
Expansion into niche markets
Enhanced mobile experience.
Threats
Competition from social media groups
Emergence of hyperlocal apps
Fatigue from event overdose.
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