textPlus : Market and Competitor Analysis

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textPlus is a mobile communications service provider offering free and low-cost texting, calling, and group messaging. They generate revenue through in-app advertisements and offer international calling at competitive rates. Their app is available on iOS and Android platforms and boasts over 100 million downloads.

Company : textPlus

Industry : Mobile CommunicationsTelecommunicationsApp-Based Services

Major Markets

United States

India

Brazil

Key Competitors

Signal

textPlus Key Value propositions

Affordability

Communication

Flexibility

International Calling

textPlus Latest news

News — textPlus - Free SMS Texts and Calls

Feb 21, 2020 ... Iristel also owns brands such as Sugar Mobile, an Over-the-Top (OTT) app where phone calls and text messages can be transmitted through data, ...

Sitemap — textPlus - Free SMS Texts and Calls

News — textPlus - Free SMS Texts and Calls · News ... Top 5 Things NOT to Text Your Mom this Mother's ... notice below. Thank you! www.xml-sitemaps.com -->. Page ...

textPlus SWOT Analysis

Strengths

Cost-effective communication solutions.Large user base with over 100 million downloads.Widely available on iOS and Android platforms.

Weaknesses

Reliance on WiFi or mobile data for functionality.Potential for lower call quality compared to traditional carriers.Revenue model dependent on ads, which some users may find intrusive.

Opportunities

Expand into emerging markets with high mobile penetration.Develop partnerships with mobile carriers to offer bundled services.Introduce premium features or a subscription model for enhanced revenue.

Threats

Competition from established messaging apps like WhatsApp and Telegram.Increasing availability of affordable mobile data plans.Changes in user preferences towards data-heavy communication methods.

Top Marketing Strategies for textPlus

Personalized User Onboarding

This strategy helps users quickly understand and utilize textPlus's core features, encouraging them to engage with the app and discover its value proposition. It fosters a positive user experience, reducing churn and increasing app stickiness.

Leveraged Reciprocity

This strategy involves offering valuable content, such as tips on budget-friendly communication or international calling guides, in exchange for user sign-ups or referrals. It leverages the principle of reciprocity to drive user acquisition and engagement, building a loyal user base.

Wi-Fi Targeted App Install Ads

This strategy leverages the fact that textPlus operates over Wi-Fi, targeting users on Wi-Fi networks with app install ads. This ensures that ads are displayed to users who are more likely to need and appreciate the services provided by textPlus, increasing ad conversion rates.

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textPlus User Persona

Name:

Emily Jones

Age :

22

Gender :

Female

Occupation :

Student

Industry :

Education

Education :

Bachelor of Arts, Journalism

Preferred platforms

GOALS

Stay connected with friends and family through affordable messaging and calling options
Discover and share interesting content on social media platforms, particularly visual-heavy platforms like Instagram and TikTok
Find cost-effective ways to make international calls to stay in touch with friends studying abroad

Frustrations

Experiencing dropped calls or poor call quality due to unreliable WiFi connections
Reaching data limits and struggling to afford mobile data for communication
Feeling overwhelmed by the cost of traditional phone plans as a student on a budget

Name:

David Kim

Age :

28

Gender :

Male

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Master of Science, Marketing

Preferred platforms

GOALS

Network with other professionals in the marketing industry and stay updated on industry trends
Find affordable and reliable communication channels for work-related calls and messages
Utilize social media platforms, especially LinkedIn, for professional development and job searching

Frustrations

Facing difficulty in connecting with potential clients or employers due to limited calling and messaging features on free communication apps
Encountering limitations with free messaging apps when sharing large files or participating in group video calls for work
Feeling frustrated by the lack of professional features in some free communication apps, hindering his ability to network effectively

Name:

Maria Garcia

Age :

35

Gender :

Female

Occupation :

Freelance Writer

Industry :

Media and Communications

Education :

Bachelor of Arts, English Literature

Preferred platforms

GOALS

Maintain consistent communication with clients and collaborators regardless of location
Manage communication expenses effectively as a freelancer with fluctuating income
Utilize social media platforms for self-promotion, networking, and finding new clients

Frustrations

Dealing with unreliable internet connectivity while traveling or working from different locations, impacting communication with clients
Managing the cost of international calls for client communication, especially with clients in different time zones
Juggling multiple communication apps for personal and professional use, leading to confusion and missed messages

textPlus Geographic and Demographic Insights

Geographic Insights: textPlus is most popular in the United States and India, which together account for 65% of its user base. The remaining 35% is distributed among other countries like Brazil, Mexico and Indonesia.

Top Countries

United States
45%
India
20%
Brazil
10%
Mexico
5%
Indonesia
5%

Demographic Insights: textPlus is popular among younger demographics (18-34) and slightly more popular with males (55%) than females (45%).

Age Distribution

Gender Distribution

textPlus Socio-economic Profile

Household and Income Insights: textPlus appeals to a range of household sizes, with a higher concentration among those with 2-4 members. The income distribution reflects a diverse user base, with a slight skew towards low and medium income levels.

Educational and Employment Insights: textPlus is popular among students and full-time employees, with the majority having some university or college education.

Households Size

Income Distribution

Education Level

Employment Status

textPlus Behavioral Insights

Interest-Based Insights: textPlus users show diverse interests including music, movies, gaming, social media, technology, travel and food.

Technology and Social Media Usage: Users are active on social media, with high usage of YouTube, Instagram, and Facebook. They primarily use Android and iOS devices.

Interests

MusicMoviesGamingSocial MediaTechnologyTravelFood

Device Breakdown

Social Media Usage

textPlus Top Competitors

Competitor	Estimated market share	Top domains
WhatsApp	45%	Messaging, Voice & Video Calling, File Sharing
Telegram	25%	Encrypted Messaging, Group Chats, Large File Sharing
Signal	10%	Privacy-Focused Messaging, End-to-End Encryption, Open-Source Platform

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