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Industry Landscape
The marketing and advertising industry is experiencing rapid transformation, driven by digital channels, data analytics, and AI. Personalization, influencer marketing, and omnichannel strategies are key trends. Competition is fierce, requiring agencies to offer specialized services and demonstrate clear ROI. Mobile and video advertising continue to grow, while traditional media faces ongoing shifts in consumption.
Total Assets Under Management (AUM)
U.S. Marketing and Advertising Services Market Size in United States
~Approximately $300 billion in 2023
(10-15% CAGR)
- Digital advertising spending dominates.
- Increased focus on performance marketing.
- Growth in social media and influencer marketing.
Total Addressable Market
Approximately $300 billion