Picasso Marketing : Market and Competitor Analysis

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Picasso Marketing is a digital performance marketing and talent agency with locations in Tennessee and Nevada. They specialize in performance marketing for e-Commerce and professional services businesses, and own an in-house influencer talent agency. Their services include affiliate management, influencer marketing, social media management, paid search marketing, and website design.

Company : Picasso Marketing

Industry : Digital MarketingPerformance MarketingInfluencer Marketing

Major Markets

United States

Canada

United Kingdom

Key Competitors

Lyfe Marketing

Ignite Visibility

Thrive Internet Marketing Agency

Picasso Marketing Key Value propositions

Data-Driven Results

Influencer Marketing Expertise

Industry Specialization

Comprehensive Services

Picasso Marketing Latest news

Affiliate Program Management | SEO Agency

When it comes to affiliate marketing, Picasso Marketing is one of the hardest-working performance marketing agencies; we are committed to your long-term ...

Picasso Marketing | LinkedIn

https://www.picassomarketing.com. External link for Picasso Marketing. Industry: Advertising Services. Company size: 2-10 employees. Headquarters: Nashville ...

Top 5 Marketing Mistakes Lawyers Make - Picasso Marketing

Oct 7, 2021 ... Here are some of the most common mistakes lawyers make when marketing their firms. 1. Focusing on Wrong Things. When trying to reach new clients ...

Ellie Reimer email address & phone number | Digital Marketing ...

Director at Picasso Marketing (Former Name Goliath Marketing). Las Vegas, NV, US. View. 1. picassomarketing.com. View Similar Profiles.

Picasso Marketing SWOT Analysis

Strengths

In-house influencer talent agency.Specialization in e-commerce and professional services.Focus on data-driven results.

Weaknesses

Limited geographical reach with offices only in Tennessee and Nevada.Website lacks detailed pricing information, potentially hindering transparency.Relatively new agency, potentially lacking extensive track record compared to established competitors.

Opportunities

Expand geographical reach by leveraging remote work capabilities.Partner with complementary businesses to offer bundled services.Develop thought leadership content to establish authority and attract clients.

Threats

Top Marketing Strategies for Picasso Marketing

Content Marketing & SEO Optimization

Establish Picasso Marketing as a thought leader by creating valuable content for target industries. Optimize website and content for relevant keywords to drive organic traffic and attract potential clients seeking digital marketing expertise.

Strategic Partnerships & Joint Ventures

Collaborate with complementary businesses like web developers, CRM platforms, or marketing automation tools. This expands reach, provides valuable cross-promotional opportunities, and creates a win-win scenario for all parties involved.

Leverage Influencer Marketing Expertise

Promote Picasso Marketing's services through its in-house influencer talent agency. Partner with influencers in relevant niches to showcase expertise, build trust, and drive qualified leads to the agency's offerings.

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Picasso Marketing User Persona

Name:

John Smith

Age :

35

Gender :

Male

Occupation :

Marketing Director

Industry :

E-commerce

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase online sales by 15% within the next quarter through targeted advertising and social media campaigns
Improve customer engagement and brand loyalty by creating compelling content and fostering online communities
Expand into new markets and demographics by leveraging data-driven insights and digital marketing strategies

Frustrations

Reaching the right target audience with their marketing campaigns and seeing a low return on investment
Managing multiple digital marketing channels effectively and struggling to keep up with the latest trends and algorithm updates
Measuring the impact of their marketing efforts and proving the value of their work to stakeholders

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Social Media Manager

Industry :

Fitness and Nutrition

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

Grow their brand's social media presence by increasing followers, engagement, and reach within their target audience
Drive traffic to the company's website and convert followers into paying customers through engaging content and effective calls to action
Build a strong and loyal community around their brand by fostering meaningful connections and providing valuable content

Frustrations

Creating engaging content that resonates with their target audience and stands out in a crowded online space
Keeping up with the constantly evolving social media landscape, including new platforms, algorithms, and trends
Measuring the ROI of their social media efforts and proving their value to the company

Name:

David Lee

Age :

42

Gender :

Male

Occupation :

Owner

Industry :

Medical Marijuana Dispensary

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Increase brand awareness and drive foot traffic to their dispensary within their local area
Build trust and credibility with potential customers by providing accurate information about their products and services
Navigate the complex legal and regulatory landscape of the cannabis industry while promoting their business effectively

Frustrations

Reaching their target audience due to restrictions on advertising for cannabis-related businesses
Overcoming the stigma associated with the cannabis industry and educating potential customers about the benefits of their products
Managing their online reputation and responding to negative reviews or misinformation

Picasso Marketing Geographic and Demographic Insights

Geographic Insights: Primarily focused on the US market, with a small percentage of users from Canada, the UK, Australia, and Germany.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%

Demographic Insights: Target users are primarily aged 25-44, with a slightly higher male representation (55%).

Age Distribution

Gender Distribution

Picasso Marketing Socio-economic Profile

Household and Income Insights: Target users are primarily from households of 2-4 people with a majority earning medium income.

Educational and Employment Insights: Target users are primarily employed full-time or are business owners with a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

Picasso Marketing Behavioral Insights

Interest-Based Insights: Target audience is interested in digital marketing, business growth, and technology, with specific niches in health/wellness and the cannabis industry.

Technology and Social Media Usage: Users prefer LinkedIn, Instagram and Facebook. They primarily use desktops, followed by Android and iOS devices.

Interests

Digital MarketingBusiness GrowthEntrepreneurshipTechnologyHealth and WellnessCannabis IndustryE-commerce Trends

Device Breakdown

Social Media Usage

Picasso Marketing Top Competitors

Competitor	Estimated market share	Top domains
Lyfe Marketing	20%	Social Media Marketing, SEO, PPC
Ignite Visibility	15%	Digital Strategy, Franchising SEO, Enterprise SEO
Thrive Internet Marketing Agency	10%	SEO, Web Design & Development, Pay-Per-Click

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