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Executive Summary
Picasso Marketing is a digital performance marketing and talent agency with locations in Tennessee and Nevada. They specialize in performance marketing for e-Commerce and professional services businesses, and own an in-house influencer talent agency. Their services include affiliate management, influencer marketing, social media management, paid search marketing, and website design.
Industries
Major Markets
United States
Canada
United KingdomPicasso Marketing Top Products
Brand Positioning
Customer Sentiments
Picasso Marketing Key Value Propositions
Picasso Marketing SWOT Analysis
Strengths
In-house influencer talent agency.
Specialization in e-commerce and professional services.
Focus on data-driven results.
Weaknesses
Limited geographical reach with offices only in Tennessee and Nevada.
Website lacks detailed pricing information, potentially hindering transparency.
Relatively new agency, potentially lacking extensive track record compared to established competitors.
Opportunities
Expand geographical reach by leveraging remote work capabilities.
Partner with complementary businesses to offer bundled services.
Develop thought leadership content to establish authority and attract clients.
Threats
Picasso Marketing operates in the digital marketing industry. They provide a range of services including affiliate management, influencer marketing, social media management, paid search marketing, and web design.
Market Growth Stage
Pace of Market Growth
Picasso Marketing Target Audience
Geographic Insights
Primarily focused on the US market, with a small percentage of users from Canada, the UK, Australia, and Germany.
Top Countries
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1% market share
Picasso Marketing Audience Segments
Picasso Marketing targets businesses in need of digital marketing services, particularly those in the e-Commerce and professional services industries. They also cater to specific niches like fitness and nutrition and medical marijuana dispensaries. Their ideal clients understand the importance of digital marketing and are looking for a strategic partner to manage their online presence.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Picasso Marketing
Content Marketing & SEO Optimization
Establish Picasso Marketing as a thought leader by creating valuable content for target industries. Optimize website and content for relevant keywords to drive organic traffic and attract potential clients seeking digital marketing expertise.
Learn moreStrategic Partnerships & Joint Ventures
Collaborate with complementary businesses like web developers, CRM platforms, or marketing automation tools. This expands reach, provides valuable cross-promotional opportunities, and creates a win-win scenario for all parties involved.
Learn moreLeverage Influencer Marketing Expertise
Promote Picasso Marketing's services through its in-house influencer talent agency. Partner with influencers in relevant niches to showcase expertise, build trust, and drive qualified leads to the agency's offerings.
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