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Phillips Management Target Audience
User Segments
Age: 19
Gender: Female
Occupation: Student (Part-Time Retail)
Education: High School
Age: 23
Gender: Male
Occupation: Student (Part-Time Education/Gaming Streamer)
Education: Associate Degree
Age: 26
Gender: Female
Occupation: Part-Time Hospitality Worker
Education: Bachelor's Degree
Maya, The Freshman
Goals
- Find an affordable and convenient rental close to campus to balance studies and work
- Secure a stable living situation that allows for social interaction and personal growth
- Manage personal finances effectively while covering living expenses.
Pain Points
- Struggling to find rental properties within a limited budget that also meet basic needs
- Juggling academic demands with part-time work, leading to limited time for property search
- Dealing with unreliable landlords or complicated rental application processes.
Phillips Management Geographic Distribution
Primarily serving the United States market, with minimal global presence. Focus on domestic renters seeking streamlined digital rental experiences.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The target audience largely comprises medium-income households, often 2-4 people, indicating a focus on individuals and small families.
Employment Status
Income Distribution
Education Level
Phillips Management Behavior Analysis
Behavior Profile
Device Breakdown
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