Pexels targets a broad audience, primarily digital content creators and businesses. This includes marketing agencies, individual marketers, social media influencers, small business owners, website developers, graphic designers, bloggers, students, and educators. Essentially, anyone who requires visual assets for digital or print projects without the burden of complex licensing agreements or significant costs. The platform caters to those seeking diverse, authentic, and high-resolution photos and videos for websites, social media campaigns, presentations, advertisements, and personal projects. The global accessibility of the platform suggests a worldwide target audience, from developed economies to emerging markets, where access to affordable, high-quality visual content is crucial for digital presence and growth.