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Prolific is a platform that connects researchers with a diverse pool of vetted participants for online behavioral research and AI training. They prioritize ethical treatment and fair compensation for participants while offering researchers a fast, scalable, and reliable solution for gathering high-quality data.
Company : Prolific
Industry : Market ResearchData CollectionAI Training Data
Prolific Key Value propositions
Prolific Latest news
Prolific | Quickly find research participants you can trust
Prolific participant pool · Domain expert participants · Bring your own participants · Prolific API · Polling · What's new. Integrations. Integrations overview ...
Prolific Machines
We unlock unprecedented cellular control with light. Prolific Machines is ushering in a new era of biotechnology using light. Our photomolecular biology ...
Become a participant | Prolific
Participate in important research for world-famous institutions. Cancer Research UK. Google. Stanford. Unmind. University of Oxford. What does Prolific do? Our ...
Prolific | LinkedIn
CEO @ prolific.com - we're hiring! prolific.com/careers/. 2d Edited ... fyi) Explore Prolific (https://lnkd.in/eDU8NMGJ) for AI for your ai research ...
Prolific SWOT Analysis
Strengths
Diverse and vetted participant poolFocus on ethical treatment and fair compensationUser-friendly platform and API integration
Weaknesses
Reliance on online recruitmentPotential for participant drop-outCompetition from established players
Opportunities
Expand into new research marketsDevelop AI-powered research toolsPartner with academic institutions for wider reach
Threats
Data privacy regulationsEconomic downturn impacting research budgetsEvolving ethical standards in research
Top Marketing Strategies for Prolific
Prolific User Persona
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Prolific Geographic and Demographic Insights
Geographic Insights: Prolific's user base is predominantly located in English-speaking countries, with the US and UK accounting for a significant majority, followed by Canada, Australia and Germany.
United States
45%
United Kingdom
30%
Canada
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: Prolific's user base skews towards females aged 25-44, reflecting higher engagement in research and tech fields.
Prolific Socio-economic Profile
Household and Income Insights: Prolific users typically belong to households of 2-4 people with medium income levels, indicative of professionals and academics.
Educational and Employment Insights: Prolific's users are highly educated with a majority employed full-time, highlighting their professional and academic backgrounds.
Prolific Behavioral Insights
Interest-Based Insights: Prolific users show strong interests in AI, data science, research methods, psychology and technology, aligning with the platform's focus.
Technology and Social Media Usage: Prolific users favor LinkedIn, YouTube and Twitter for professional networking and knowledge sharing, primarily accessing the platform on desktops.
Prolific Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Amazon Mechanical Turk | 40% | Crowdsourcing, Microtasks, Human Intelligence Tasks |
Qualtrics | 30% | Online Surveys, Experience Management, Market Research |
UserTesting | 15% | User Experience Testing, Website Testing, Usability Testing |