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Prolific Target Audience

Prolific's target audience is researchers and organizations in need of high-quality human data. This includes academic institutions, market research companies, and businesses developing AI technologies, particularly those focused on RLHF (Reinforcement Learning from Human Feedback).

User Segments

Prolific Geographic Distribution

Prolific's user base is predominantly located in English-speaking countries, with the US and UK accounting for a significant majority, followed by Canada, Australia and Germany.

Top Countries

United States flag

United States

45%
United Kingdom flag

United Kingdom

30%
Canada flag

Canada

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Prolific users typically belong to households of 2-4 people with medium income levels, indicative of professionals and academics.

Employment Status

Income Distribution

Education Level

Prolific Behavior Analysis

Behavior Profile

Device Breakdown

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