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Pew Research Center Target Audience

User Segments

Age: 52

Gender: Female

Occupation: Senior Policy Advisor

Education: Master's Degree, Public Policy

Age: 45

Gender: Male

Occupation: Legislative Analyst

Education: Doctorate Degree, Political Science

Age: 38

Gender: Female

Occupation: Public Administration Director

Education: Bachelor's Degree, Public Administration

Evelyn Reed

Evelyn Reed

Age: 52
Gender: Female
Occupation: Senior Policy Advisor
Education: Master's Degree, Public Policy
Industry: Government
Channels: LinkedInXYouTube

Goals

  • To formulate data-driven policies that address pressing societal challenges effectively and equitably
  • To ensure legislative proposals are grounded in objective research and broad public sentiment
  • To effectively communicate policy impacts and gather feedback from constituents and stakeholders.

Pain Points

  • Difficulty in quickly accessing consolidated, unbiased data from disparate sources for policy formulation
  • Navigating the political landscape to implement evidence-based policies without undue influence
  • Limited resources or time to conduct comprehensive impact assessments of proposed legislation.

Pew Research Center Geographic Distribution

The US is the primary market for Pew Research Center, accounting for a significant majority of users. Other Anglophone and major European countries follow.

Top Countries

United States flag

United States

75%
United Kingdom flag

United Kingdom

5%
Canada flag

Canada

3%
Australia flag

Australia

2%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users live in 2-4 person households with medium to high income levels, suggesting a well-established and informed audience.

Employment Status

Income Distribution

Education Level

Pew Research Center Behavior Analysis

Behavior Profile

Current Events
Public Policy
Academic Research
Data Analysis
Social Trends
Global Affairs
Technology News
Objective Data Seeking
Informed Decision-Making
Fact-checking
Learning
Desktop Usage
Twitter Usage
LinkedIn Usage
YouTube Usage
Reddit Usage
Newsletter Subscriptions
Social Media Engagement

Device Breakdown

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