Find stats on top websites
Industry Landscape
The social science research industry is robust, driven by increasing demand for data-driven insights in policy, media, and academia. Think tanks and non-profits like Pew Research Center play a crucial role in providing objective information, especially in an era of misinformation. The sector increasingly incorporates advanced methodologies like computational social science and focuses on accessibility of data.
Total Assets Under Management (AUM)
Market Size of Public Opinion and Survey Research in United States
~Approximately $25-30 billion USD in the US
(3.5-4.5% CAGR)
-Driven by demand for market intelligence and political polling.
-Increased use of digital survey methods.
-Growth in data analytics services.
Total Addressable Market
30 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI
Generative AI can automate data analysis, generate research summaries, and assist in drafting reports, significantly enhancing research efficiency and dissemination.
Advanced Natural Language Processing (NLP)
NLP can extract deeper insights from unstructured text data, like social media or open-ended survey responses, improving qualitative analysis capabilities.
Privacy-Preserving Technologies (e.g., Federated Learning, Differential Privacy)
These technologies enable collaborative data analysis and insights generation without directly exposing raw personal data, enhancing data privacy and security in research.
Impactful Policy Frameworks
California Consumer Privacy Act (CCPA) - 2020 (as amended by CPRA 2023)
The CCPA grants California consumers new rights regarding their personal information, including the right to know, delete, and opt-out of the sale or sharing of their data, with CPRA strengthening these provisions.
This policy directly impacts data collection practices by requiring transparency and consumer consent, influencing survey methodologies and data handling procedures for Pew Research Center.
Federal Trade Commission (FTC) Guidance on Data Security and Privacy - Ongoing
The FTC provides ongoing guidance and enforcement actions related to consumer privacy and data security, influencing how organizations handle and protect sensitive personal information.
FTC guidance necessitates robust data security measures and ethical data practices, which is crucial for maintaining trust and protecting the privacy of survey participants for Pew Research Center.
Executive Order on Advancing Regulatory Equity and Opportunity (EO 14091) - 2023
This Executive Order directs federal agencies to identify and address regulatory barriers that disproportionately impact underserved communities, aiming to promote equity through policy.
While not directly regulating data, this EO could influence the demand for research that measures social equity and impacts, potentially broadening the focus of social science research for organizations like Pew Research Center.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
