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Executive Summary

Industries

Social Science ResearchPublic Opinion ResearchThink Tanks

Pew Research Center Top Products

International Public Opinion Surveys
Pew Research Center's Data Labs
Pew Research Center's Research Methods

Brand Positioning

Pew Research Center positions itself as the leading nonpartisan, nonadvocacy 'fact tank' providing trusted, data-driven insights on global issues. They offer free, objective social science research to inform public discourse and decision-making.

Customer Sentiments

Customer sentiment is overwhelmingly positive, as users trust Pew's commitment to objective, nonpartisan research and appreciate free access to high-quality data. Their work is widely used by diverse audiences seeking credible information.

Pew Research Center Key Value Propositions

Pew Research Center's key value proposition is providing free, accessible, and rigorously conducted social science research that is nonpartisan and nonadvocacy. They offer objective data and trends across a broad spectrum of topics, serving as a trusted source for informed decision-making and public understanding worldwide.

Objective Data-Driven Research
Nonpartisan and Nonadvocacy Stance
Free Access to Content
Broad Topic Coverage

Pew Research Center SWOT Analysis

Strengths

Highly trusted, nonpartisan, and objective research.

Extensive range of topics and robust methodologies.

Free access to high-quality data and reports.

Weaknesses

Reliance on a single primary funder (Pew Charitable Trusts).

Not a traditional revenue-generating business model.

Potential for misinterpretation of data by users.

Opportunities

Expand into new research areas or emerging global issues.

Increase collaborations with academic and policy institutions.

Enhance digital tools for data visualization and analysis.

Threats

Rise of misinformation and distrust in data-driven insights.

Competition from other research organizations and media outlets.

Changes in funding priorities from primary benefactors.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Pew Research Center Target Audience

View Details

Geographic Insights

The US is the primary market for Pew Research Center, accounting for a significant majority of users. Other Anglophone and major European countries follow.

Top Countries

United States flag

United States

75% market share

United Kingdom flag

United Kingdom

5% market share

Canada flag

Canada

3% market share

Australia flag

Australia

2% market share

Germany flag

Germany

1.5% market share

Pew Research Center Audience Segments

Policy & Government Decision-Makers

35-65+ years

Male • Female

Global • Major Capital Cities

Media & News Professionals

25-65+ years

Male • Female

Global • Urban Centers

Academic & Research Community

18-65+ years

Male • Female

Global • University Towns

Community & Non-Profit Leaders

25-65+ years

Male • Female

Global • Local Communities

The Informed General Public

18-65+ years

Male • Female

Global

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Pew Research Center

Credibility Enhancement via 'About Us' Page

Craft a compelling 'About Us' page highlighting Pew Research Center's nonpartisan mission, funding transparency, and rigorous research methodologies. This builds trust with policymakers, media, academics, and the public, reinforcing their position as a reliable source of information.

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Content-Specific Call-to-Action Optimization

Tailor call-to-actions (CTAs) based on the content type and target audience. For policymakers, prompt them to 'Inform Decisions with This Data'; for media, 'Cite This Research in Your Reporting'; and for the general public, 'Share This Information' to increase engagement and impact.

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Topic-Specific Newsletter Segmentation

Segment email newsletters by research topic (e.g., Politics & Policy, Science & Technology) to deliver more relevant content to subscribers. This increases open rates, engagement, and positions Pew Research Center as a go-to source for specific areas of interest.

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