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Pew Research Center

Pew Research Center is a nonpartisan fact tank that provides information on social issues, public opinion, and demographic trends.

Company : Pew Research Center

Industry : Market ResearchSocial Science ResearchPublic Opinion Polling

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Gallup
Rasmussen Reports
FiveThirtyEight

Pew Research Center Key Value propositions

Nonpartisan
Data-driven
Public Opinion
Social Trends

Pew Research Center SWOT Analysis

Strengths

Strong brand reputation and credibilityExtensive experience and expertise in social science researchWidely recognized and cited by media, policymakers, and academics

Weaknesses

Limited focus on commercial market researchPotential bias concerns due to funding sourcesRelatively slow in adapting to emerging social media trends

Opportunities

Expand into new research areas and topicsDevelop innovative data visualization and analysis toolsPartner with educational institutions and non-profit organizations

Threats

Competition from other research organizations and consulting firmsDeclining public trust in institutions and dataChanging media landscape and consumption habits

Top Marketing Strategies for Pew Research Center

Content Marketing & Outreach

Create high-quality, data-driven content like infographics, articles, and reports on trending social issues. Distribute content through social media, email newsletters, and partnerships with relevant publications to reach wider audiences and establish thought leadership.

Partnerships & Collaborations

Collaborate with universities, think tanks, and media organizations to cross-promote research, leverage their networks, and reach new audiences. Explore co-branded research projects and joint events to increase visibility and impact.

Data Visualization & Interactive Tools

Develop engaging and interactive data visualizations, dashboards, and tools that make research findings more accessible and digestible to diverse audiences. This will enhance user experience and increase engagement with the Pew Research Center's work.

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Pew Research Center User Persona

Pew Research Center Geographic and Demographic Insights

Geographic Insights: The Pew Research Center's target audience is primarily based in the United States, with a significant user base in English-speaking countries like Canada, the UK, and Australia.

Top Countries

  • United States flag

    United States

    75%

  • Canada flag

    Canada

    8%

  • United Kingdom flag

    United Kingdom

    5%

  • Australia flag

    Australia

    4%

  • India flag

    India

    3%

Demographic Insights: The Pew Research Center attracts a diverse age group, with a slight preference among females. The largest age group is 25-34, followed by 35-44 and 18-24.

Age Distribution

Gender Distribution

Pew Research Center Socio-economic Profile

Household and Income Insights: The target audience for Pew Research Center is diverse across household sizes, with a higher representation of middle-income and high-income households.

Educational and Employment Insights: The Pew Research Center's audience is heavily skewed towards highly educated professionals, with a large proportion in full-time employment or pursuing further education.

Households Size

Income Distribution

Education Level

Employment Status

Pew Research Center Behavioral Insights

Interest-Based Insights: Users of the Pew Research Center are interested in staying informed about current events, public policy, and societal trends.

Technology and Social Media Usage: The audience primarily accesses information through social media platforms like YouTube, Twitter, and Facebook and prefers using desktops for in-depth research.

Interests

NewsPoliticsSocial IssuesScienceTechnologyPublic PolicyEducation

Device Breakdown

Social Media Usage

Pew Research Center Top Competitors

Competitor
Estimated market share
Top domains
Gallup20%Public Opinion Polling, Market Research, Consulting
Rasmussen Reports10%Public Opinion Polling, Political Analysis, News
FiveThirtyEight8%Data Journalism, Statistical Analysis, Political Forecasting

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