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Pew Research Center is a nonpartisan fact tank that provides information on social issues, public opinion, and demographic trends.
Company : Pew Research Center
Industry : Market ResearchSocial Science ResearchPublic Opinion Polling
Pew Research Center Key Value propositions
Pew Research Center Latest news
Pew Research Center | Numbers, Facts and Trends Shaping Your ...
A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world.
Social Media and News Fact Sheet | Pew Research Center
Nov 15, 2023 ... Digital news has become an important part of Americans' news media diets, with social media playing a crucial role in news consumption.
Demographics of Mobile Device Ownership and Adoption in the ...
Jan 31, 2024 ... Nine-in-ten own a smartphone, up from just 35% in Pew Research Center's first survey of smartphone ownership conducted in 2011. Mobile phone ...
Demographics of Internet and Home Broadband Usage in the ...
Jan 31, 2024 ... Data for each year is based on a pooled analysis of all surveys conducted during that year. PEW RESEARCH CENTER ...
Pew Research Center SWOT Analysis
Strengths
Strong brand reputation and credibilityExtensive experience and expertise in social science researchWidely recognized and cited by media, policymakers, and academics
Weaknesses
Limited focus on commercial market researchPotential bias concerns due to funding sourcesRelatively slow in adapting to emerging social media trends
Opportunities
Expand into new research areas and topicsDevelop innovative data visualization and analysis toolsPartner with educational institutions and non-profit organizations
Threats
Competition from other research organizations and consulting firmsDeclining public trust in institutions and dataChanging media landscape and consumption habits
Top Marketing Strategies for Pew Research Center
Pew Research Center User Persona
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GOALS
Frustrations
Pew Research Center Geographic and Demographic Insights
Geographic Insights: The Pew Research Center's target audience is primarily based in the United States, with a significant user base in English-speaking countries like Canada, the UK, and Australia.
United States
75%
Canada
8%
United Kingdom
5%
Australia
4%
India
3%
Demographic Insights: The Pew Research Center attracts a diverse age group, with a slight preference among females. The largest age group is 25-34, followed by 35-44 and 18-24.
Pew Research Center Socio-economic Profile
Household and Income Insights: The target audience for Pew Research Center is diverse across household sizes, with a higher representation of middle-income and high-income households.
Educational and Employment Insights: The Pew Research Center's audience is heavily skewed towards highly educated professionals, with a large proportion in full-time employment or pursuing further education.
Pew Research Center Behavioral Insights
Interest-Based Insights: Users of the Pew Research Center are interested in staying informed about current events, public policy, and societal trends.
Technology and Social Media Usage: The audience primarily accesses information through social media platforms like YouTube, Twitter, and Facebook and prefers using desktops for in-depth research.
Pew Research Center Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Gallup | 20% | Public Opinion Polling, Market Research, Consulting |
Rasmussen Reports | 10% | Public Opinion Polling, Political Analysis, News |
FiveThirtyEight | 8% | Data Journalism, Statistical Analysis, Political Forecasting |