Top Marketing Strategies for Pew Research Center

Pew Research Center User Persona

Name:

David Wilson

Age :

55

Gender :

Male

Occupation :

Policy Analyst

Industry :

Government

Education :

Master's Degree, Public Policy

Preferred platforms

GOALS

• To effectively research and understand public opinion on emerging policy issues and their potential impact
• To access reliable and unbiased data and analysis to support policy recommendations and decision-making
• To stay informed about the latest social and political trends shaping the country

Frustrations

• Struggling to find credible and unbiased sources of information amidst the spread of misinformation
• Dealing with the overwhelming volume of data and research reports available online
• Encountering difficulty in translating complex research findings into actionable policy insights

Name:

Sarah Chen

Age :

28

Gender :

Female

Occupation :

Data Journalist

Industry :

Media

Education :

Bachelor's Degree, Journalism

Preferred platforms

GOALS

• To discover compelling data-driven stories that resonate with a wide audience and generate engagement
• To efficiently access and analyze public opinion data and research findings for journalistic purposes
• To produce informative and visually appealing content that simplifies complex social issues

Frustrations

• Facing challenges in finding publicly available and easily accessible datasets for specific research topics
• Grappling with tight deadlines and the need to quickly understand and interpret complex data
• Encountering difficulties in effectively communicating nuanced data insights to a non-expert audience in an engaging way

Name:

Professor Emily Jones

Age :

42

Gender :

Female

Occupation :

Sociology Professor

Industry :

Academia

Education :

PhD, Sociology

Preferred platforms

GOALS

• To stay abreast of the latest sociological research and trends in public opinion
• To access reliable data and analysis to support academic publications and research projects
• To incorporate relevant data and insights into teaching materials to enhance student learning

Frustrations

• Dealing with paywalls and limited access to certain research databases and publications
• Finding it time-consuming to sift through vast amounts of information to locate specific data points or research findings
• Encountering difficulties in integrating data analysis tools and techniques into existing research workflows

Pew Research Center Geographic and Demographic Insights

Geographic Insights: The Pew Research Center's target audience is primarily based in the United States, with a significant user base in English-speaking countries like Canada, the UK, and Australia.

Demographic Insights: The Pew Research Center attracts a diverse age group, with a slight preference among females. The largest age group is 25-34, followed by 35-44 and 18-24.

Pew Research Center Socio-economic Profile

Household and Income Insights: The target audience for Pew Research Center is diverse across household sizes, with a higher representation of middle-income and high-income households.

Educational and Employment Insights: The Pew Research Center's audience is heavily skewed towards highly educated professionals, with a large proportion in full-time employment or pursuing further education.

Pew Research Center Behavioral Insights

Interest-Based Insights: Users of the Pew Research Center are interested in staying informed about current events, public policy, and societal trends.

Technology and Social Media Usage: The audience primarily accesses information through social media platforms like YouTube, Twitter, and Facebook and prefers using desktops for in-depth research.

Pew Research Center Top Competitors