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Passenger Clothing appears to be an apparel and outdoor gear company focused on sustainability and ethical practices. They offer a range of clothing and accessories designed for travel and outdoor adventures. Their online presence suggests a strong brand identity centered around exploration and responsible consumption.
Company : Passenger Clothing
Industry : ApparelOutdoor GearSustainable Fashion
Passenger Clothing Key Value propositions
Passenger Clothing Latest news
Passenger Clothing ® - Responsible Outdoor Clothing
Clothing made to embrace the journeys to come while leaving the smallest footprints. Shop outdoor and responsible clothing at Passenger.
Blankets – Passenger
At Passenger Clothing travel is our passion and we understand that the journey is as much a part of the escapade as the destination. The garden, the park ...
Women's Collection – Passenger
... Accessibility · Imprint. © 2024 Passenger Clothing Ltd. All Rights Reserved. Choosing a selection results in a full page refresh. Opens in a new window.
Women's Collection – Passenger
... © 2024 Passenger Clothing Ltd. All Rights Reserved. Choosing a selection results in a full page refresh. Opens in a new window. Help Center. Username.
Passenger Clothing SWOT Analysis
Strengths
Strong brand identity focused on sustainability and ethical practices.High-quality, durable clothing and gear suitable for various environments.Engaging content marketing through 'Roamers Collective' journals and stories.
Weaknesses
Limited information on specific product features and pricing.Potential for higher price points compared to non-sustainable competitors.Relatively unknown brand compared to established players in the market.
Opportunities
Growing demand for sustainable and ethically produced apparel.Expansion into new product categories (e.g., travel accessories, eco-friendly gear).Collaborations with influencers and organizations aligned with their values.
Threats
Intense competition in the outdoor apparel market.Fluctuations in raw material costs and supply chain disruptions.Shifting consumer preferences and economic downturns.
Top Marketing Strategies for Passenger Clothing
Passenger Clothing User Persona
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Passenger Clothing Geographic and Demographic Insights
Geographic Insights: Passenger Clothing's primary market is the US and Canada, indicating a preference for North American consumers interested in outdoor activities and sustainable brands.
Top Countries
United States
40%
Canada
15%
United Kingdom
10%
Australia
8%
Germany
7%
Demographic Insights: Passenger Clothing's target audience is primarily females aged 25-34, reflecting a higher inclination towards sustainable fashion and outdoor lifestyles.
Age Distribution
Gender Distribution
Passenger Clothing Socio-economic Profile
Household and Income Insights: Passenger Clothing caters to a mix of household sizes with a higher concentration in 2-person and 3-4-person households primarily with medium income levels.
Educational and Employment Insights: Majority of Passenger Clothing's target users are full-time employed individuals with university or college-level education, reflecting their disposable income and brand consciousness.
Households Size
Income Distribution
Education Level
Employment Status
Passenger Clothing Behavioral Insights
Interest-Based Insights: Their target audience is interested in sustainable living, outdoor activities like hiking and camping, travel, and environmentalism.
Technology and Social Media Usage: The target audience is highly active on visual platforms like Instagram and YouTube, primarily using mobile devices (Android and iOS).
Interests
Device Breakdown
Social Media Usage
Passenger Clothing Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Patagonia | 45% | Outdoor Clothing, Sustainable Apparel, Environmental Activism |
| REI | 30% | Outdoor Gear, Camping Equipment, Hiking Apparel |
| prAna | 15% | Yoga Apparel, Sustainable Clothing, Lifestyle Brand |
