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Major Markets
United Kingdom
United States
CanadaKey Competitors
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Finisterre
Patagonia
Top Marketing Channels
Finisterre
- Social Media
- Examples: Instagram, Facebook, YouTube
- Campaigns: Stories from the Sea, Product Launches, Behind the Scenes at the Workshop
- Email Marketing
- Examples: Newsletter, Promotional Emails, Abandoned Cart Reminders
- Campaigns: New Arrivals & Exclusives, Seasonal Sales, Finisterre Foundation Updates
- Content Marketing
- Examples: Blog, Journal, 'Our Story' Section
- Campaigns: Finisterre Stories, Environmental Initiatives, Product Guides
Top Sales Channels
- E-commerce Website
- finisterre.com, Online Shop, Outlet Section
- Summer Sale, Winter Collection Launch, Sustainable Surfwear Promotion
- Retail Stores
- Brand Shops, Pop-up Stores, Partner Retailers
- In-store Exclusive Offers, Community Events, New Store Openings
- Wholesale Partnerships
- Outdoor Gear Retailers, Independent Boutiques, Lifestyle Stores
- Seasonal Stockist Offers, Co-branded Promotions, Retailer Training Programs
Passenger Clothing SWOT Analysis
Strengths
Strong heritage in cold water surf
clear brand identity focused on sustainability and performance
loyal customer base.
Weaknesses
Potentially higher price point than some competitors
limited global retail presence compared to larger brands
reliance on a niche market.
Opportunities
Expand into new geographic markets
diversify product range beyond surf-specific items
collaborate with other sustainable brands.
Threats
Increased competition in sustainable apparel
economic downturn impacting discretionary spending
supply chain vulnerabilities for ethical materials.
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