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Parachute is a managed IT services provider based in the San Francisco Bay Area, offering a comprehensive suite of IT solutions for SMBs. They specialize in cloud migration (particularly Office 365 and Azure), Apple ecosystem management, and IT compliance. Their core values include personalized service, proactive IT management, and a focus on building lasting client relationships.
Company : Parachute
Industry : Managed IT ServicesCloud SolutionsCybersecurity
Parachute Key Value propositions
Parachute Latest news
Cyber Attack Statistics (Updated June 2024) - Parachute
In this webinar, we discuss the importance of cybersecurity awareness training. The guest speaker is Ken Kizzee, the Director of IT Security at Parachute. With ...
Parachute: Home happens here. Bedding, Bath linens, Decor and ...
Skip to main content. 25% Off Everything + 30% Off ... Get first dibs on comfy – first access to new products, sales and exclusive collections. ... Parachute® is a ...
Parachute - California Managed IT Services & Cybersecurity
Security is the new black and PARACHUTE never rests when it comes to the safety and security of your IT. In a fast-moving, ever-changing world we will ensure ...
What's So Wrong With 'Parachute Journalism'? - Columbia ...
May 26, 2011 ... What's So Wrong With 'Parachute Journalism'? ... A “parachute journalist” is a reporter who ... latest breaking news…There's nothing polite ...
Parachute SWOT Analysis
Strengths
Strong regional presence in the SF Bay Area.Specialized expertise in Apple and Microsoft ecosystems.Focus on personalized service and client relationships.
Weaknesses
Limited geographical reach outside the SF Bay Area.Potential dependence on SMB market segment.Relatively unknown brand compared to larger national MSPs.
Opportunities
Expand service offerings to cater to emerging technologies.Develop strategic partnerships to enhance market reach.Leverage digital marketing to increase brand visibility and generate leads.
Threats
Competition from larger, well-established MSPs.Economic downturn impacting SMB spending on IT services.Rapid technological advancements requiring continuous adaptation and investment.
Top Marketing Strategies for Parachute
Targeted Content Marketing and Lead Generation
Develop high-quality content focusing on SMBs in the Bay Area, specifically highlighting Parachute's expertise in cloud migration, Apple ecosystem management, and IT compliance. This will attract potential clients and drive leads through targeted keyword searches and social media engagement.
Strategic Partnerships and Referral Programs
Collaborate with complementary businesses in the Bay Area, like legal firms, healthcare providers, and technology companies. This will leverage existing networks and generate referrals, expanding Parachute's reach and establishing credibility in key industries.
Build a Strong Online Presence and Reputation
Optimize Parachute's website for local SEO and create informative content showcasing their expertise and client success stories. This will improve organic visibility, attract qualified leads, and build a strong online reputation in the competitive IT services market.
Parachute User Persona
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Parachute Geographic and Demographic Insights
Geographic Insights: Parachute's primary market is the US, with a strong focus on the San Francisco Bay Area. They have a small international presence, notably in Canada and the UK.
Top Countries
United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%
Demographic Insights: Parachute's target audience is primarily professionals aged 35-54, with a slight skew towards men. This reflects decision-makers in SMBs.
Age Distribution
Gender Distribution
Parachute Socio-economic Profile
Household and Income Insights: Parachute's target audience typically falls within the medium to high-income brackets and includes households of 2-4 people.
Educational and Employment Insights: Parachute's target users are highly educated, with a majority holding university or college degrees, employed full-time or are business owners.
Households Size
Income Distribution
Education Level
Employment Status
Parachute Behavioral Insights
Interest-Based Insights: Parachute's audience is interested in technology, business news, cybersecurity, cloud computing, SF Bay Area events, startups, and venture capital.
Technology and Social Media Usage: Target users prefer desktop devices, are highly active on LinkedIn, and show significant engagement on Twitter and Facebook.
Interests
Device Breakdown
Social Media Usage
Parachute Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| TekTegrity | 20.5% | Managed IT Services, Cloud Solutions, Cybersecurity |
| OneLogin by One Identity | 15.3% | Identity and Access Management, Cloud Security, Single Sign-On |
| Exostar | 10.2% | Supply Chain Security, Aerospace & Defense, Life Sciences |
