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Paradigm Strategy Inc. offers consulting and training services aimed at helping businesses build more inclusive workplaces. Their services include DEI strategy & analytics, inclusion surveys, employee focus groups, and various training programs on topics like allyship and inclusive leadership. Their goal is to help companies attract and retain diverse talent while creating a culture where everyone feels like they belong.
Company : Paradigm Strategy Inc.
Industry : Diversity & InclusionCorporate TrainingHuman Resources Consulting
Paradigm Strategy Inc. Key Value propositions
Paradigm Strategy Inc. Latest news
Paradigm DEI San Francisco - Diversity, Equity and Inclusion Training
We design data-driven DEI strategies, offer unconscious bias training, and provide online courses & workshops to build stronger, more inclusive ...
Inclusive Leadership
Unlocking the power of diversity through inclusion. WHITE PAPER www.paradigmIQ.com. Page 2. 2.
New Data: 2023 DEI Trends & 2024 Opportunities - Paradigm
Nov 19, 2023 ... Revamp Your Hiring Programs. While hiring may not be as big of a concern for organizations as it was two years ago, we foresee major obstacles ...
The State of Data-Driven DEI: 2023 Trends & 2024 Opportunities
communicate the importance of DEI to the company — but, there is still room for growth: • 51% of companies train leaders on how to ... paradigmiq.com.
Paradigm Strategy Inc. SWOT Analysis
Strengths
Experienced ConsultantsData-driven approach to DEIComprehensive service offerings
Weaknesses
Limited online presencePricing not readily availablePotential difficulty scaling services
Opportunities
Expand digital marketing effortsDevelop self-service online toolsPartner with HR technology platforms
Threats
Competition from established consulting firmsEconomic downturn impacting corporate budgetsEvolving DEI landscape and expectations
Top Marketing Strategies for Paradigm Strategy Inc.
Content Marketing & Thought Leadership
Paradigm Strategy Inc. can establish themselves as thought leaders by creating high-quality content like blog posts, white papers, and webinars focusing on DEI best practices. This will attract potential clients seeking guidance and solutions for creating inclusive workplaces.
Leveraging Social Media & Online Communities
Utilizing platforms like LinkedIn, Twitter, and industry-specific groups can amplify Paradigm Strategy Inc.'s brand presence, engage with potential clients, and build a community around DEI initiatives. This will increase brand awareness and generate leads.
Paradigm Strategy Inc. User Persona
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Paradigm Strategy Inc. Geographic and Demographic Insights
Geographic Insights: Paradigm Strategy Inc.'s primary market is the United States, followed by Canada and the United Kingdom. The company also sees significant interest from Australia and Germany.
United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
Germany
5%
Demographic Insights: Paradigm Strategy Inc.'s target audience is primarily female, with a large portion aged between 25-44. This reflects the prevalence of women in HR roles and their interest in DEI.
Paradigm Strategy Inc. Socio-economic Profile
Household and Income Insights: The target audience for Paradigm Strategy Inc. typically falls within the middle-income bracket and has an average household size of 2-4 individuals, reflecting professionals in established careers.
Educational and Employment Insights: Paradigm Strategy Inc. primarily targets working professionals, specifically those employed full-time and with university-level education, highlighting the need for DEI within established organizations.
Paradigm Strategy Inc. Behavioral Insights
Interest-Based Insights: The target audience shows interest in leadership, HR, organizational development, social justice, business, training, and corporate social responsibility, aligning with a commitment to DEI and its impact.
Technology and Social Media Usage: Paradigm Strategy Inc.'s audience is highly active on LinkedIn and utilizes a mix of desktop and mobile devices, indicating a professional user base comfortable with digital platforms.
Paradigm Strategy Inc. Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Cook Ross | 35% | DEI Consulting, Diversity Training, Cultural Competency |
DiversityInc | 25% | DEI Research & Rankings, Corporate Benchmarking, Best Practices |
Seramount | 15% | Gender Equity, Inclusion Analytics, Leadership Development |