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Outer Labs, Inc. Target Audience

User Segments

Age: 48

Gender: Male

Occupation: VP of Workplace Strategy

Education: Master's Degree, Business Administration

Age: 43

Gender: Female

Occupation: Director of Real Estate and Facilities

Education: Professional Degree, Architecture

Age: 52

Gender: Male

Occupation: Senior Consultant, Digital Transformation

Education: Doctorate Degree, Computer Science

David Chen

David Chen

Age: 48
Gender: Male
Occupation: VP of Workplace Strategy
Education: Master's Degree, Business Administration
Industry: Technology
Channels: LinkedInYouTubeX

Goals

  • To implement cutting-edge smart building solutions that significantly improve employee productivity and well-being
  • To drive data-driven decision making for real estate portfolio optimization and cost reduction
  • To foster a flexible and adaptive work environment that supports diverse work styles and future growth.

Pain Points

  • Difficulty in integrating disparate workplace technologies leading to data silos and operational inefficiencies
  • Resistance to change from traditional facilities management teams when introducing new tech solutions
  • Limited budget allocation for innovative workplace initiatives despite clear ROI potential.

Outer Labs, Inc. Geographic Distribution

Outer Labs primarily targets the US market, particularly California. Minor presence in Canada, UK, Australia, and Germany, indicating potential for international expansion.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in 3-4 person households with high income levels, indicating established professionals.

Employment Status

Income Distribution

Education Level

Outer Labs, Inc. Behavior Analysis

Behavior Profile

Data-driven decisions
Technology adoption
Problem-solving
Innovation-seeking
Strategic partnerships
Collaboration
UX research
Employee well-being
Operational efficiency
LinkedIn usage
YouTube usage
Desktop usage
Leadership development
Sustainability interests
Adapting to change
Seeking expert advice
Information gathering

Device Breakdown

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