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Gensler
CBRE
Gensler
Global reach and brand recognition; Extensive portfolio across diverse sectors; Deep expertise in design and architecture.
Perceived as a traditional design firm
potentially slower to adopt new tech; High overhead costs; Project-based rather than productized solutions.
Growing demand for integrated smart building solutions; Sustainability and ESG initiatives driving new projects; Expansion into consulting services for workplace strategy.
Competition from specialized tech firms; Economic downturn impacting construction and real estate; Rapid changes in workplace needs requiring constant adaptation.
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